How can I increase popularity for my new online store?

[Lachie_Dwyer]

I’m looking for a way to make my store more popular, anyone have any suggestions as I am new to this.

[QuickCEP-]

hi  @Lachie_Dwyer ,

Very glad to hear from you question. This is QuickCEP, a software that can help you increase your income.

Please remember it is the customer who likes your products that make your store popular. You can follow AARRR 's business model to solve the problem. You need to focus on these 3 points mentioned below.

Acquisition of customers

Through channels, content, etc., more customers can pay attention to your store, and then attract them to click your website. You can attract traffic to your store through advertisements such as Google and Tik Tok.

You can also conduct free attract traffic through SEO and content, and these methods can effectively attract users to your online store.

conversion

Marketing methods can be used to promote the conversion of customers, such as: using email marketing, coupons, and cross-selling methods to continuously increase the conversion rate of customers.

Referral

When some customers’ loyalty is cultivated, you can consider getting more traffic through these customers. You might use methods such as returning points to old customers who bring the new customers (the points can be used into the purchase of products) or maybe give the inviter coupons to encourage them to bring the new customers, etc., so that your users can help you bring more users.

I believe your online store will be popular in the future if you follow the suggestions above.

Besides, our product QuickCEP, a really cost-effective, useful marketing app. It helps you do all-round marketing automation with professional advice, build your customer data platform , and it also has chatbot function, which means you don't need to pay for Tidio any more. QuickCEPwill reward you with a 1-year free trial, and 10,000 free emails if you sign up now! I hope that I have answered your concerns!

If you find this answer helpful, please give us a Like and Accept the solution.

Best Regards,

QuickCEP

[BrianFawkes]

Start by doing keyword research and target the lower difficulty clusters with both on and off-page SEO (you URLs matter a lot in this regard). Aside from paid ads, publishing content is a "free" way that can grant you more organic traffic. So, think about devoting time to create a blog section or buying guides for the various items in your store (you haven't specified what your niche is in your post). Also, you can attract more eyes on your products by pinning user testimonials for all items and a "best selling" tag under a chosen few.

Link building and outreach campaigns are other things that your competition is most likely doing, so consider making a habit out of those practices before long...

[JustineHSF]

Hi @Lachie_Dwyer 

Congratulations on your new venture! I trust it will be a prosperous one.

I agree with all the above commenters! SEO, Email Marketing, Social Media and touchpoints with your customers. All of it is ongoing and further adds to your sales funnel. 

If I were you, I'd also consider a multi-channel marketing strategy if you're looking to promote your store through campaigns and paid media. A multi-channel strategy ultimately allows you to manage your product feed, enhance (see optimize) your product variants and attributes (basically your product categories) and integrate them with marketing channels.

Generally, you'll be able to find out who exactly your audience is and strategize from there. Feed management ensures better product visibility on your chosen channels and marketplaces, and it also allows you to track clicks, conversions, etc.

Happy Selling!

[flareAI]

Hello @Lachie_Dwyer,

I'm Gina - Product Manager at flareAI. flareAI has helped Shopify stores generate $5 million in sales from Google Search, on autopilot.

If it's helpful to you, please let me know by giving it a like or marking it as a solution.

I would like to share a few suggestions while going through your question.

1. Content marketing
You can promote your store through articles or blog posts, videos, and other forms of digital content.
2. Create email campaigns
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers. An effective email campaign will help in gather data about subscribers, provide valuable content to customers, encourage customer engagement, drive conversion and increase site traffic, get helpful feedback from customers and build a customer loyalty program. Email campaign includes welcome email, newsletters, transactional emails, etc.
3. Affiliate marketing
Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission. Anyone can sign up to be an affiliate, though. An affiliate signs up for your affiliate program and sends visitors to your Shopify store through their special referral link, and any sales that you make as a result of their promotion earns the marketer a reward.
4. Google Shopping
With the partnership with Google, Shopify automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can also connect your Google Ads account as well to create Google Smart Shopping campaigns from within Shopify.
5. Create Facebook and Instagram campaigns
Social media marketing can help you build engaged audiences.
6. Continuously post on social media
Social media posting helps increase trustworthiness and brand recognition. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.

It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[BlogPilot]

Hi @Lachie_Dwyer,

As others have mentioned, SEO is a key way to bring in more buyers to your storefront. A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.

Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!

https://apps.shopify.com/blog-pilot

Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!

[ChatBreezes]

do you have social media accounts? How many followers do you have on them? If the number is big, you can also try social selling. 

It is important not to confuse selling on social media with social media marketing and advertising. Social selling means direct and personal interaction with customers via their social media activity to create a sense of credibility and establish a relationship. Social media marketing, on the other hand, means conducting promotional activities using the company’s social media accounts and building brand awareness that way.