How can I increase sales on my new online store?

[MisbaMae]

I hope this message finds you well! I recently launched my Shopify store,  However, I'm reaching out to you as a fellow Shopify enthusiast to seek your valuable insights and suggestions.

In the past month, I've invested $120 in ads on Facebook, Snapchat, Instagram, and TikTok, targeting an international audience. 

I'd greatly appreciate it if you could take a moment to visit my store and share any thoughts or experiences you might have in boosting sales,  your guidance would be incredibly valuable.

Here's the link to my store: www.maebeautytools.com

Your expertise could make a significant difference, and I believe in the power of collaboration within the Shopify community. Let's help each other succeed!

Looking forward to hearing from you and possibly exchanging ideas. 

[biznazz101]

I'd recommend the following:
-Run ads targeting the country you are located in or a single country where you think there is a market for your product
-Make sure your ads are high quality
-Lighten the overlay opacity of your homepage image banner so it's more visible, I'd also move the text/button further up on the banner
-I would try and add some color or other means of making the CTA button for your banner more visible

-Center footer links on the page (it's overlapping w the currency selector)
-Make navigation drop down menus open on hover
-Add quick add buttons to your product collection pages
-Add an about us or FAQ page and link to it somewhere in the storefront

I hope that is helpful!
@biznazz101 

[PageFly-Kate]

Hi @MisbaMae,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Based on my extensive knowledge in CRO, I recommend the following suggestions to improve your conversion rates:

1. Overlay color of the first hero banner

I've noticed that the first hero banner has an overlay color across the entire section. This seems more like an issue than a feature. You could adjust it by adding the overlay color to the background only, which would make the text stand out more.

2. Make the section full width

To enhance user experience, it's best if each section fits within a single screen fold. Currently, the image in this section is too tall. Consider making the section full width and reducing the image height for better layout balance.

You can check this sample design for preference: 

3. Reduce unnecessary spacing on the page

On the product details page, the layout appears unfriendly, with excessive blank space next to the product image. Additionally, the product title is excessively long.

The same product images are repeated numerous times on the page, occupying an excessive amount of space.

You can check this image for preference:

5. Contact us section

Please resize the 'Contact Us' heading for better visibility. Also, the email link isn't clickable. Could you modify it to a 'mailto:' link, so customers can click on it to directly open an email addressed to you?

6. About the Ads tips

You can try to provide unique offers:
Entice purchases with appealing deals and promotions, such as complimentary gift wrapping or special discounts on bundle purchases.

Optimize for Mobile Use:
As an increasing number of people shop using their smartphones, it's crucial to ensure that both your website and ad landing pages are fully optimized for mobile devices.

I hope my suggestions will provide you with valuable insights.

Wishing you continued success,

Kate - PageFly Team

[MisbaMae]

Hello Kate Thank you for providing ideas. coming to your 3rd point, can you elaborate on how to fix it?

[PageFly-Kate · Accepted solution]

Hi @MisbaMae ,

So happy that my suggestion can be your solution.

For the third point, you can change the layout of the product media by displaying the media list next to the main media. I believe these adjustments must be made in the theme settings. If the theme you are using does not support this, consider using a page builder app like PageFly, Ecomposer, or Gempages to customize the product details section like the sample i provided.

Have a nice day!

Kate - PageFly Team