How can I increase sales on my online store?

[Mintah22]

Please any tips on how to get sales ? 
www.lulleoflondon.com

[joshdane]

What have you tried? 

Some tips:

Your main image is pixelated. Get a better image. 

You don't have products on your homepage? Move the about us, and put your #1 products there. 

What is the why? Why would someone buy from you? Best price? Best selection? Something unique? Highlight that. 

[flareAI]

Hello @Mintah22,

The site loads quite quickly which is great. There are quite a few things which if added can make better conversions.

1. Add 'New Arrivals' section to help customers keep updated on new products.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website.
3. You can add testimonials on the home page to make the store look more professional.
4. Add Contact Us page for better customer interaction.
5. A FAQ would be useful!
6. Add About Us page which is a reflection of the purpose and personality of the business.
7. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
8. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
9. Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.

You will get less sales and traffic if your products are not found on Google. When your customers search on Google, your product can be found only if Google has indexed the page. flareAI will show which pages are found on Google, and which are not. flareAI also helps to get your new products found on Google, the world's largest FREE eCommerce sales channel

Hope this was helpful,
Gina
Add flareAI Shopify App today!

[PageFly-Victor]

Hi @Mintah22 

This is PageFly - Free Landing Page Builder. How have you been?

When it comes to increasing sales, there are many methods you can try to apply. However, in the e-commerce world, conversion rate optimization has always been a hot keyword for merchants. 

The basic rationale here is the longer you can keep a prospect stay, the more you can engage them with your brand, the bigger chance you get to have customers. Therefore, we would like to provide you some actionable, quick tips to help improve your storefront design immediately. 

Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

Have an announcement bar

Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store. 

You should set up the stylings of the announcement bar slightly different from the header so visitors can easily scan special deals/flash offer...

HOMEPAGE

Invest in the first banner

There is a challenge called "5-second impression" for any merchants - does not matter which category you are selling. That's why it's a real competition to showcase everything you got within a few seconds to earn customers' attention. 

How can you succeed? 

• Use self-made and high-quality images. Please stay away from stock and pixelated images as much as possible. 
• Make the content above-the-fold. Therefore, customers don't have to scroll up and down just to view the whole section. 
• Care for the contrast between the overlay texts and background images. You need to test on many people and ask them if it's easy to grasp the important information. 
• Finally, the button should be appealing with bold characteristics. 

Add section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional. 

Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product review to the page in ease ways

COLLECTION PAGE

Synchronize the type of first images shown 

You should decide which type of feature images to be shown at the beginning and the following one when customers mouse over the product list. This will create a sense of professionalism, consistent and pleasant experience. 

They can be grouped into 3 main categories:

- Lifestyle images 

- Flat-lay images 

- Customer review images

Add average ratings for each product

You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.

Using the Load more button instead of pagination

Instead of switching to many pages, go and back, you can replace the pagination with a Load more button.

PRODUCT PAGE 

Use swatches as the selector for Color variations 

Instead of a drop-down color selector, you can consider using color swatches to c

Display or Link to a Return policy from the main Product page content (Optional)

Making the Return policy visible in the main Product Page content, especially “Buy” section will help minimize users’ purchase anxiety. Featuring a link in or near the “Buy” section can be a motivating factor when users are considering whether they should make a purchase or not. 

Subdivide long product description with Sections and Headings

Long, unbroken blocks of texts or many bullet list items will cause difficulty for users to extract and scan product information. 

Adding subsection headings helps users easily navigate long lists of bullet points as well as blocks of text. Besides, it also enables users to find relevant information slightly quicker compared to a bullet list without the headings of similar length

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Hope it is somewhat helpful for you. 

For guidance in web design, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates

Hope your business is successful and gains more sales everyday!

Cheers!

[segue]

Hi there,

Have you tried engaging with social media such as reddit?

For example: people asking where to buy baby gifts?

https://segue.co/?topic=baby-boy-gifts

Gift ideas for 4 year old boy?

Respond to the post, share your expertise, and organically mention that your store can help bring you sales.