How can I increase SEO traffic and promote my website affordably?

JuanFelipe
Visitor
1 0 1

Hello.

I have created my website plazacolombia.ca about a year a half ago, the site is on and running but I have been having some challenges, promoting and getting SEO Traffic, all that I have been able to do by myself and very empirical is SEM and paid traffic but as many of you know Google and Facebook Ads are expensive and not sustainable in time for small business, any idea on how to promote the website and get traffic without going bankrupt with those expensive platforms?

 

Thank you

 

 

 

Replies 6 (6)

PageFly-Victor
Shopify Partner
7865 1785 3065

Hi there @JuanFelipe,

It's PageFly - Best Page Builder App here and I'd like to share some of my suggestions. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store performance. 

There are plenty of ways you can try for your store to get those organic traffics without spending too much on paid ads:

  1. Create a blog that stands out

I'm not sure what industry your business is in, but creating a blog with quality and relevant content is a great long-term way to improve your blog traffic. It can be difficult in the beginning, but some small businesses have made it out there with unique blog pages. Not only will they get you some traffic, it's also a great way to connect with your customers and help them in theỉ product-using journey.

Here are some ideas: 

  • How-tos and instructional posts
  • Lists of strategies and resources (top 10, 5 best, 3 crucial, etc.)
  • Q&A for interview writeup with an industry expert
  • Thought leadership posts
  • Example/template posts
  • Guest posts
  • Customer testimonials or case studies.  

2. Social media (especially TikTok)

Small businesses and tiktok really go together, especially if your customer base is gen Z. You can share your blog and content on social media too! Social media is also a great way to diversify your content format.

3. Collaborate with other businesses 

Working with other businesses will help you spread your brand awareness, and help other businesses too. It's a win-win situation.

That should be all. 

You can check out this article on how to improve sales and convert visitors to your online business. This comprehensive guide to customizing a Shopify site may also be useful.

If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat, with this getting started manual. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.

If you find my comment useful, please let me know by giving it a Like. Thank you!

PageFly

flareAI
Shopify Partner
2405 223 537

Hello @JuanFelipe,

 

The best cost-effective way to get traffic and sales is through organic search. If you have an organic search result that gets the same number of clicks as an ad, the organic result will have a better ROI. While you may have spent time on the result, you won't have to pay for clicks, meaning your return is higher per click. By tapping into free sources of traffic, you’ll start generating a good amount of sales on your Shopify store.


You can follow the below strategies to drive traffic and better conversions to your Shopify store.


1. Add appropriate keywords related to the product or your store niche
It’s incredibly important to make sure that you know how to use keywords in your content correctly so that your content has a better chance of being found, indexed, and ranked. Put your keywords in the page title, meta description, image description and alt tags, headers and titles, and product description.
2. Add internal links
Link to your product pages from the home page. Set up category links and links to products from your blog. The more connected your website, the more Google understands your store and its products.
3. Add backlinks
Backlinks are links on websites other than your own that go back to a page on your website. They represent another website's traffic coming to your own site. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. Offering to write guest posts for blogs in your niche will earn you a link too.
4. Redirect old discontinued product pages
If any links to the discontinued items are on your website, it will increase your bounce rate. Instead of such links, you can set up redirects to new pages.
5. Make sure your pages are not blocked by robots.txt and noindex, nofollow tags
Make sure robots.txt is not blocking any pages from crawling. Also make sure your meta tags don't have Noindex, Nofollow. Change any meta tags with the words noindex, nofollow on them so they read index, follow instead.
6. Use blogging
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.
7. Improve your website page loading speed
Slow-loading sites make Google less likely to want them featured in the top results of their index. Make sure your website loads within 3 seconds.
8. Add high-quality content
Make sure to include high-quality content on your website like in the product description. Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
9. Break up your content with Header Tags
Headings don’t just make the content on a webpage better organized and easier to read. H1 tags play an important role in SEO. On the page, H1’s are very noticeable due to their size and they tell people what they're going to see on the rest of the page. You can include <h1> tags for page titles and don't include more than 1 <h1> tag in a page.
10. Optimize page links
URLs provide information to search engines about the content of a page, its context, and its target. You can add target keywords in the page titles which will get a better ranking based on the searched keywords.
11. Mobile-friendly site
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic. A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
12. Well-written site content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues.
13. Make the site user-friendly
Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated. Google doesn't want the visitors on a page that loads forever or has very confusing navigation or has too many distractions.
14. Make sure your site doesn't have any redirect loops
A redirect loop occurs when a URL is redirected to another URL, which in turn redirects back to the URL that was originally requested, leading to an infinite cycle of redirects. If you redirect from one page to another, the content on the original page will not get indexed. Only the target URL will be crawled and indexed by the search engine.
15. Attract customers with content marketing
Just like your product descriptions will help attract visitors to your Shopify site, so will any other content on your website. A simple paragraph at the bottom of each category page with a lot of keywords that are likely used on search engines will do the trick.
16. Write guest posts for sites within your niche
The websites on the top of the search engine results pages likely have a lot of other websites linking to them. The more links pointing to your website, the better. Rather than wait for other websites to direct traffic to you through a link, it is easiest to offer to write a guest post for other blogs within your niche.
17. Integrate social media
Integrate social media into your website to receive all of the new traffic on social media.


It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI is a bot, so unlike a traditional stuff you don't need to do a thing. Apps & tools need you to learn skills, hire people and dedicate time to get stuff done. Bot is different, it does stuff for you saving you time & expense. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.


Hope this was helpful,


Gina
Add flareAI Shopify App today!

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Growave
Shopify Partner
1638 58 452

Hi @JuanFelipe 

 

Here are some suggestions that you can work on. I hope it would help.

 

  • Search Engine Optimization

Consider adding blog to your Shopify Store. Constantly adding new content to it will positively impact SEO, drive traffic and keep audiences in your store. Also, the blog will provide new clients with a sense of confidence in their purchases.

 

  • Affiliate Marketing

By employing  affiliate marketing, you can  increase brand awareness, build trust, motivate your audience to promote your brand further and the most important - bring you new sales

 

  • Referral Program

Add Referral program in order to give your customers an opportunity of sharing your products with friends and get rewarded for that. Encourage your customers to help grow your brand community. The only program that lets you refer a friend, reward both parties, and increase traffic to your Shopify store.

 

Also, Shopify App Store offers a lot of efficient apps with a free trial. If you have a limited budget, consider implementing relevant apps for your store before purchasing. I suggest testing the apps to understand which features works for your store best.  

To test Growave for free including reviews, wishlist, loyalty and rewards, referrals and much more under one dashboard, press Growave





johansyntech
Tourist
21 0 1

I think the best way to go with your product without breaking the bank, is to do free content marketing.
Use IG, pinterest, etc.

YOu get me?
Focus on that, don't really rely on SEO since the algo changes every now n then, and it takes more skill to do SEO than it is to do IG/ pinterest marketing.

FOcus only on that, I think you'll be fine after few weeks.

HINTS:
-follow unfollow is the way to go for you bro.
-since your store/ product is full with images, IG n pinterest is really suitable.

ecom growth agency -
syntech support

emilyallen
Excursionist
25 1 2

Hi, I hope everything is going well with you and your store! 

 

I've taken a look at your store website, and I really love the simple layout and the chatbox feature you have on your website. Adding the chatbox feature to your website allows you to have direct virtual interaction with your customers. It benefits your website because it adds credibility to your store and increases customer satisfaction. 

 

Something that helps with promoting and boosting your SEO traffic is retargeting campaigns rather than pumping all of your money into regular Google and Facebook Ads. How retargeting campaigns work is that the products that previous visitors had browsed will be displayed in Retargeting Ads on those visitors' timelines. Retargeting ads are meant to encourage past site visitors to return to your website and make a purchase of the item they initially saw. Retargeting Ads are different from standard Facebook Ads in that they target people who have already visited your website, focusing on the people who initially expressed interest rather than randomly selecting new users. 

 

This article explains more about how retargeting can help your business: https://akohubteam.medium.com/what-is-ako-retargeting-c43bda83143b

 

Hope this was helpful and good luck with everything!

hipstercoffeeuk
Excursionist
29 1 12

Hi there, 

 

First thing I would do in your situation after being open for a year and a half is look at the data I do have - who have been your customers?  What age range, gender, country etc etc do these people live in - that would be the first thing to check to see if there is a pattern that you can utilise.

 

In regards to the website it looks great.  I really like your logo, it works well with the products you sell.  First things first, retain the interest of the customers that you DO HAVE going to the website - With the announcement bar I can see you have put a long tail keyword in there with a link which is great for SEO, but you also want to get a customers attention to click on that banner - if for anything to keep your bounce rate down.  What I would do is put something like ' Free Delivery On All Of Our Premium Coffee And Artisan Products' or if you don't offer free delivery put something like ' Find Out More About The Story Of Our Premium Coffee And Artisan Products' - just something that adds a bit of intrigue to get them to click.

 

I would possibly keep your slide show down to 2 images on the main page - I have seen a lot of videos recently about website owners finding that revolving slide shows dont actually convert any more - I am not sure how true this is so I wouldn't say change this but you can always mess around and see if this impacts you at all?

 

I think its great you have a blog but to someone who has only just come onto your site you dont want them to think your site is just for information about coffee etc so I would move this section to the bottom of the page and put your collections at the top under the banner.  You could put 'best sellers' or 'new products just in'.  I would also say that the product testimonials should be almost center on the page and this should be highlighted as it definitely adds trust to your brand.

 

In regards to SEO there are 2 parts to look at.  For a start your 'on page' seo.   On page SEO will include; images, titles, description and meta information.  I was always told by someone that you should write your product pages like you were writing a newspaper.  So you should have a main title (the H1 tag) which is the one shopify will generate for you.  You then can add your own h2,h3 and h4 tags.  For example:

 

------------------------------------------------------------------------------------------------------------------------------

Hi, my name is Emma and I own BBQ BOX UK

My store is only new too but I have created websites for years and have had success with a lot of them during this time.  My problem is that I become bored when waiting for SEO to take effect and then become excited by a new idea (my bad).

Why I am sticking doing Salt Free Seasonings;

If you take a look at bbqboxuk.com you can see our story as to why I have chosen to stick with this product niche - since I am just demonstrating on page SEO I wont bore you with that 😄

Please Check Out Our All Natural Spice Blends

I hope I have helped you understand this a little better by writing this out this way.  I am in no way an expert, I have just always enjoyed SEO and how to achieve it - unfortunately it will take you a few months to get going while the search engines process this.  That said your domain is 18 months old now so you may find it quicker compared to a new site as google with look more favourably at an aged domain.

 

-------------------------------------------------------------------------------------------------------------------------------

 So the above would be my example of on page SEO.  You can see that the header is a H2 and then respectively there is a H3 and H4 tag.  Each heading has a keyword in it which I have highlighted and linked to the respective page.  In my opinion in these headings you should only link to your own site - you dont want to really link to a third party site as this will take the customer away from your own site (and we want them to stay on the page and buy) - the only way I would add a 3rd party site is if (a) I owned or was affiliated with that site or (b) if it was a market place where I have a shop for example Ebay.  You can always make your prices cheaper on your website compare to the Ebay store to hopefully show trust but then regain the conversion on your website.  Lastly for on page seo make sure all of your images have your keywords in the alt tags - to do this click on the image and type the keyword into the text bar in there.

 

Other SEO techniques for off page are to gain backlinks for priority sites that give you a 'do follow' link back to your website.  For example if we look at shopifys example sites; Shopify Ecommerce Store Examples you can see that each of them have a link to their site.  As shopify will have a high domain score this will in turn be seen (in the eyes of a search engine) that the site it is linking to also has a high domain score (as they trust shopify not to link to spam sites).

 

So you need to look for sites where you can get a back link of this quality.  A good way to find these is going to Ebay and doing an about me page and adding your website link in there.  You can do this with most online market places also.  You can also look at blogs and news sites that allow you to do your own press releases.  Now you will need to write between 1,500 to 2000 words to get good traction on this however it is doable and doesn't cost a lot to do.

 

Another good and cheaper way to get traffic is to go on youtube - you should have your own channel and show your products in videos - you could make some really cool videos about where these products come from.  For example; I follow this guy Elliot Prendy (no way associated with him), if you look at this video he made its a perfect example of how to get traffic;  The Best FREE Traffic Methods for Shopify Dropshipping - YouTube - look for the part in the video were he talks about the Japanese Vase that he was selling and the video he made on youtube - it is a real eye opener on how to get traffic for free.

 

Lastly in regards to paid for ads, google and facebook are very expensive - bing shopping can be a little cheaper if you go on bing shopping - I am not sure if you have Toboola in your country but these are by far the cheapest ppc and they offer great help.

 

I hope that this helps - I am in no way an expert - these are only parts I have picked up whilst trying to do my own website...