How can I request a GTIN exemption for my Google ad?

[MiniGemsCraft]

Hi,

I deal in Loose Natural Gemstones.

How can I ask for GTIN exemption from Google to Launch my Google Add.

[Moira · Accepted solution]

Hey @MiniGemsCraft,

If a product has an MPN or GTIN, it's best practice to enter their value as the relevancy will help campaign performance. However, if a product doesn't have either of these codes, then you can set the identifier_exists field to false, which will allow those fields to not exist, letting the products get approved.

Hope this helps!

[MiniGemsCraft]

Thank You Moira

[Moira]

@MiniGemsCraft don't hesitate to reach back out if you require any further assistance as you continue to work on your store. 

All the best,

[JogloLivingEU]

Hello @Moira 

following up on this message thread. Where can we find the  identifier_exists field? 

We tried sales channel - google & youtube - bulk edit products. There is a column name "barcode (ISBN, UPC, GTIN ...)" Should we enter the info in that column?

Thank you 

Andrea

[flareAI]

Hello @MiniGemsCraft,

It's flareAI - your Fully Automated Free Sales Machine here. We are helping Shopify merchants providing solutions for the last few years in Shopify Community.

If helpful, please consider Like and Accept solution.

Unique product identifiers are assigned to each product by the manufacturer, so if you sell the same product as another retailer, the UPIs will be identical. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names.

Google Merchant Center product feed expects for each product the appropriate unique product identifier values like GTIN, MPN, Brand. If you don't have the values, then you have to use the identifier exists [identifier_exists] attribute to indicate that the unique product identifiers (UPIs) are not available for your product.

identifier_exists is an attribute that tells Google that this product is missing identifiers, and this will prevent these products from being disapproved.

If these identifiers are not available, you have to set identifier_exists=No, otherwise set to Yes.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[sampymishra]

Hi @MiniGemsCraft 

If the GTIN or MPN is unavailable, you can mark your products as custom products so that Google cannot throw any error message. You can also use any app so that we can automatically set the identifier to 'no' if you cannot provide the MPN and the GTIN.

Hope this helps.