How can I secure my first online sale?

[LastStop]

Hey fellow shopify friends, feel free to check out my website and help me achieve my first sale. It would be greatly appreciated! 🙂 www.LastStopClothing.ca

Thanks!! 

[oscprofessional · Accepted solution]

@LastStop ,

Welcome to the Shopify community.

Hope you are doing good. Here are a few suggestions.

Logo: For Brand identity, you need a proper logo to represent your business as the logo needs more improvement on your website. It's a basic or important foundation for branding your business.

It’s important to note that your logo does not need to be exactly 410 pixels wide by 205 pixels high.

Front Images: Use good quality featured banner images with call to action buttons to captivate user attention. Use all images with good quality with the right dimension.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals and offers etc on the homepage to engage users.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customer's trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, performance score for increase more conversion & sale (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic.

You have to do the following things for your store. Firstly list all the tasks related to seo and work on CRO.

Conversion rate optimization (CRO) is the process of identifying what makes a visitor buy, and then applying those principles to other visitors.

CRO improves your conversion rates and reduces your bounce rates and helps make your store easier to navigate through, so it’s easier for visitors to find what they’re looking for.

You should Optimize your Checkout process. If your checkout process is complicated like slow page load time or the process of reaching the shipping page, you might lose a lot of customers right when they are ready to buy.

• Firstly check your website speed score performance with page speed insight tool. Low scores can kill your store traffic.
• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.
• Also, you need to work on your website performance’s speed.
  
  

  You need to focus on the following points........

• Use dynamic content.
• Choose relevant keywords
• Use design to improve user experience.
• Improve page loading time.
• Create Content That Converts
• Add testimonials, reviews, and logos
• Mobile friendliness
• Quality Content
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you!

Visit on our website to get more information. https://www.oscprofessionals.com/search-engine-optimization/

Thank you!

[oscprofessional · Accepted solution]

@LastStop ,

Welcome to the Shopify community.

Hope you are doing good. Here are a few suggestions.

Logo: For Brand identity, you need a proper logo to represent your business as the logo needs more improvement on your website. It's a basic or important foundation for branding your business.

It’s important to note that your logo does not need to be exactly 410 pixels wide by 205 pixels high.

Front Images: Use good quality featured banner images with call to action buttons to captivate user attention. Use all images with good quality with the right dimension.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals and offers etc on the homepage to engage users.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customer's trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, performance score for increase more conversion & sale (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic.

You have to do the following things for your store. Firstly list all the tasks related to seo and work on CRO.

Conversion rate optimization (CRO) is the process of identifying what makes a visitor buy, and then applying those principles to other visitors.

CRO improves your conversion rates and reduces your bounce rates and helps make your store easier to navigate through, so it’s easier for visitors to find what they’re looking for.

You should Optimize your Checkout process. If your checkout process is complicated like slow page load time or the process of reaching the shipping page, you might lose a lot of customers right when they are ready to buy.

• Firstly check your website speed score performance with page speed insight tool. Low scores can kill your store traffic.
• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.
• Also, you need to work on your website performance’s speed.
  
  

  You need to focus on the following points........

• Use dynamic content.
• Choose relevant keywords
• Use design to improve user experience.
• Improve page loading time.
• Create Content That Converts
• Add testimonials, reviews, and logos
• Mobile friendliness
• Quality Content
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you!

Visit on our website to get more information. https://www.oscprofessionals.com/search-engine-optimization/

Thank you!

[Anonymous · Accepted solution]

Hey @LastStop 

To get the First sale is always quite challenging, you have to work with every nook and corner, be it Setting up a site, Attracting visuals for the product, SEO for the site, building trust from your customers, gaining traffic through organic ways and paid advertising with all these Factors are set-up and are Running. You can expect some sales coming in. you can speed up the sales with personalization apps when you have traffic inflow which will Boost your Conversions 

It will be a long journey 

All the Best

[flareAI]

Hello @LastStop,

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add favicon to help visitors locate your page easier when they have multiple tabs open. Also it will add overall branding consistency and their absence might be seen as unprofessional.
2. Add sections like 'New Arrivals', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
3. Display store's contact info like phone number, email address, and office address in the Contact Us page.
4. Optimize your footer with a more professional and functional look. Add page links like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.

5. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations for your website visitors. They'll know the types of data you're collecting, and why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
6. Social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.  Add the correct social media links for your Shopify store in the footer.
7. Add more Blogs in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
8. Add average ratings for each product
Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.

9. Add testimonials in the Home page
Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
10. Add FAQ page to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
11. In the product pages, add the below section with the correct content.

12. Your product description should be detailed and evocative. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

13. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.

For getting more organic(free) conversions make sure your products are indexed on Google. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. As a Google partner, flareAI will help your products found on Google and other free channels. Once your product is found on Google, customers will keep finding your product day after day. With flareAI, your store can access the Google Search and 20+ free sales channels.

Hope this was helpful.

Gina
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