How can I see exactly what was purchased as a result of a Facebook ad?

AuroraBeam
Visitor
2 0 0

When viewing the results of my Facebook ads on the Facebook ad manager page, I can see that an ad resulted in X amount of purchases but I don't know how to see what products were purchased. Any advice would be greatly appreciated!

Replies 2 (2)

MS-WEB-DESIGNER
Shopify Partner
3012 181 485

Dear @AuroraBeam 

Hope you have add pixel properly in your store

The best way : use Google Analytics for this.

Anna_O
Excursionist
13 0 5

I have an issue with reporting on Facebook Ad performance. Facebook reports conversions, but neither Shopify nor GA sees them. In fact, I can see traffic through those ads in GA, but the eCommerce rate is zero.

The pixel is installed correctly. Moreover, I added a script that pushes the order value from Shopify to Facebook. But still can't identify those conversions... Any idea why?