How can I send bulk emails in Shopify?

19 0 0

Hello Everyone. What is the best way to send an email to all of my customers and/or subscribers at once? Is there a mass/bulk email feature in within the Shopify account or do I need to get an app? What are your thoughts?

Replies 6 (6)

Shopify Staff (Retired)
1032 66 153

Hi @jcurley

You can use Shopify Email to send marketing content and mass messages to all of your subscribers/email list. 

There are some requirements to setting up the Shopify Email app which you can read about here. Otherwise, we do have a large selection of third-party email marketing apps you can consider as well. 

With Shopify Email and a paid Shopify plan, you have 2,500 free emails to send at the beginning of every month.


Additionally, I wanted to include some helpful Shopify resources for setting up successful email marketing campaigns. Check out Email Marketing Best Practices and Letting Your Brand Identity Shine for some excellent tips to help you deliver successful campaigns. 

Happy to answer any questions! 

To learn more visit the Shopify Help Center or the Community Blog.

Shopify Partner
3879 839 965

Hi @jcurley ,

Shopify does support sending blast emails via Shopify Email app. You can try it. Please find it here
However, there are some limitations in email editor and no email templates supported.

You can refer to our app - AVADA Marketing Automation which has 100+ pre-made email templates and super powerful email editor which is easy to use, no code required. 

Let me know if you need further assistance, we support free plan for shops under 500 contacts. And also higher plan has 14-day free trial as well as 30-day money back guarantee, there is absolutely no risk trying out.


New Member
4 0 0

I have 18,000 customers/subscribers on my store and Shopify is blocking my email blast.  I have tried twice and both get 5% out and then "Fail."  It said I paid for every 1,000 over 10,000.  What gives? 


2 0 0

I will suggest use Shopify or use any email marketing tools or CRM.



New Member
4 0 0

Shopify takes a lot of money from my sales, I would prefer to use the system they have.  Mailchimp would cost a ton more. 

Shopify Staff (Retired)
1032 66 153

Hi @AlisaClyne

Is this a new issue that started happening recently? Have you been successful before? Are you getting any sort of error messages? If you can respond with screenshots of your process that can help me determine how to pinpoint the issue for you. 

If this is your first time setting up an Email Marketing campaign, please review our guide here to ensure you've followed the steps correctly.

I recommend creating customer segments and scheduling your emails to ensure you're staying within your email limits. Should the problem persists after segmenting your email list, I suggest opening a support ticket through our Help Center and our teams can take a closer look at the issue for you. 

I also wanted to offer you one of our fantastic resources of creating the optimal marketing campaigns to help get those conversions going! If there is anything else I can do to help, let me know!

To learn more visit the Shopify Help Center or the Community Blog.