I'm able to create a segment of all my email subscribers, but I can't figure out how I can send to just 25% or any other percentage for that matter.
I'd like to send an email to a certain percentage, then tweak the next batch based on those open rates.
How can this be done?
You can test open rates by creating A/B test.
This could be A/B test on the subject lines... because that's what makes subscribers open your emails.
Depending on your ESP, the test will be carried out on a fraction or % of your list and the BEST open rates will be sent to the whole list.
Another thing you can do is segment a fraction of your list and test emails based on open rates.
I hope that helps.
I can't edit or delete my original post, but I was talking specifically about Shopify Marketing. I know I can do that with most if not all ESP. I'm trying to find a way to do it natively in Shopify.
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