How can I sent email to 1/2 my subscriber list?

23 0 21

I'm able to create a segment of all my email subscribers, but I can't figure out how I can send to just 25% or any other percentage for that matter.


I'd like to send an email to a certain percentage, then tweak the next batch based on those open rates.


How can this be done?

Replies 2 (2)

2 0 0

You can test open rates by creating A/B test.


This could be A/B test on the subject lines... because that's what makes subscribers open your emails.


Depending on your ESP, the test will be carried out on a fraction or % of your list and the BEST open rates will be sent to the whole list.


Another thing you can do is segment a fraction of your list and test emails based on open rates.

I hope that helps.

23 0 21

I can't edit or delete my original post, but I was talking specifically about Shopify Marketing. I know I can do that with most if not all ESP. I'm trying to find a way to do it natively in Shopify.