How can I set up email marketing automation for a 1-year anniversary?

[scvdz]

Hi there,

I would like my customers to receive an automated email with a discount on the anniversary of their first purchase. In the Shopify email automation I can add a 'wait duration' of maximum 91 days after the order is fulfilled.

Is there any other way to arrange an email automatically be sent after 1 year?

Kind regards,

Samantha

[Shay]

Hi Samantha,

Great question, and definitely a great value prop for your customers. This is not something that will be directly supported by Shopify Email and would instead require a third party email notification app. 

There are email marketing apps like Seguno: Email Marketing that have a free plan and some automations that might work for you. Definitely worth checking out! You can also review a list of all email marketing apps, free and paid, to see if there is one available that works for you: Shopify App Store - Email Apps. 

[bbayart]

Also interested in this automation and how to implement it with the app "email" (and not install yet another app). Following this thread 🤞

[PartyPro]

Hi Samantha,

I think i found a solution to this, you have to do it in more than one automation.

Automation 1:

Is triggered when customer fulfills an order - Wait 90 days - after 90 days adds tag '90DAYS' to customer.

Automation 2:

Is triggered when customer tag '90DAYS' is added - removes '90DAYS' tag and waits 90 days again - after the next 90 days adds tag '180DAYS' to customer.

Automation 3:
Triggers when '180DAYS' tag is added.... etc etc

I'm not sure if it will work, because I just created it, so I have to check back in 3 months to see if the follow up automation indeed starts as expected.

[PartyPro]

You could also just create a customer segment like this:

orders_placed(since: -353d,until: -352d) = true

This segment shows all customers who ordered 353 days ago and the segment changes each day.

[heypartypeople]

Hey! I have been trying to get this to work as I want to remind our customers to reorder for birthdays just before a year later.  I was able to set up the customer Segment (THANK YOU!) now where would i put it in the workflow, or how would I set it up?

thanks!!

[scvdz]

Hi! Did this automation with the repeated 90days work out? I also liked the segment creation, but I'm not able to integrate segments into my workflow automation unfortunately.

[adrianomuscat]

this doesn't work, same error message. I think you need to create a segment like the below! Thanks PartyPro