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How can I switch my manual campaigns to Performance Max in Google Ads?

Irena
Pathfinder
127 1 30

Hello,

 

We have Manual campaigns in our Google Ads account. How to switch them to Performance Max, so all the data from those campaigns could be used?

 

Thanks! 

Accepted Solutions (2)

EmmanuelFlossie
Shopify Partner
3106 228 742

This is an accepted solution.

If you are talking about standard shopping campaign, then you can not use the auto migration to PMax.

 

The auto migration is only available to Smart Shopping.

 

If you are using standard shopping, then create a new Performance Max campaign

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

View solution in original post

EmmanuelFlossie
Shopify Partner
3106 228 742

This is an accepted solution.

You can not run both, PMax will prioritize over standard shopping, which means standard will not work if PMax is enabled. Unless for some random traffic due to PMax not targeting them.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

View solution in original post

Replies 3 (3)

EmmanuelFlossie
Shopify Partner
3106 228 742

This is an accepted solution.

If you are talking about standard shopping campaign, then you can not use the auto migration to PMax.

 

The auto migration is only available to Smart Shopping.

 

If you are using standard shopping, then create a new Performance Max campaign

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Irena
Pathfinder
127 1 30

Thank you! Should I run both Standard Shopping and PM campaigns or only PM?

 

EmmanuelFlossie
Shopify Partner
3106 228 742

This is an accepted solution.

You can not run both, PMax will prioritize over standard shopping, which means standard will not work if PMax is enabled. Unless for some random traffic due to PMax not targeting them.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.