How can I switch my manual campaigns to Performance Max in Google Ads?

[Irena]

Hello,

We have Manual campaigns in our Google Ads account. How to switch them to Performance Max, so all the data from those campaigns could be used?

Thanks! 

[EmmanuelFlossie · Accepted solution]

If you are talking about standard shopping campaign, then you can not use the auto migration to PMax.

The auto migration is only available to Smart Shopping.

If you are using standard shopping, then create a new Performance Max campaign

[EmmanuelFlossie · Accepted solution]

If you are talking about standard shopping campaign, then you can not use the auto migration to PMax.

The auto migration is only available to Smart Shopping.

If you are using standard shopping, then create a new Performance Max campaign

[Irena]

Thank you! Should I run both Standard Shopping and PM campaigns or only PM?

[EmmanuelFlossie · Accepted solution]

You can not run both, PMax will prioritize over standard shopping, which means standard will not work if PMax is enabled. Unless for some random traffic due to PMax not targeting them.