How can I track banner clicks and product views for improved CRO?

[may5haled]

I need to know how many customers clicked on each banner on the home page, how to track the banners clicks and the product views? any tool recommended or app? 

[may5haled]

Thanks Victor, sounds right

[PageFly-Richard · Accepted solution]

Hi @may5haled, 

This is Richard from PageFly - Shopify Page Builder app.

To track the clicks on banners on the home page and product views, I think Google Analytics and Google Tag Manager are highly popular. It will have a bit of a learning curve for the Google Tag Manager but there’re comprehensive video tutorials on Youtube, I am sure you can learn to use them quickly.

What you will need to set from Google Tag Manager are events for button clicks and set up GA to see the pageviews (pageviews is auto captured from GA)

You can read this guide for GA set up https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup 

Another option is to set up Facebook/Meta pixel. You can check this guide to set up https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel

I hope those suggestions will be helpful. 

Richard.

[may5haled]

thanks Richard, let me try it 

[cromedia]

You need to track the click on the banner using Google Analytics