How can I use my own SMTP server for customer emails?

Shopify Partner
34 1 13

I'm very frustrated at the deliverability of Shopify to my customers, especially with gmail customers. 

Is there any way at all to bypass the Shopify SMTP servers and use my own one?

Replies 2 (2)

Shopify Partner
4287 973 1626

Hi @jhartwell 


I’m Richard Nguyen - CRO Expert at PageFly- Free Landing Page Builder. With over 5 years’ experience in providing solutions for over 100.000 stores to help merchants increase their conversion rates, I’d like to provide you with some experience with the hope they would be helpful to you


In spite of the rising popularity of marketing media, email is your opportunity to speak directly to your customers in their inbox, at a time that is convenient for them. Coupled with the right messaging, this is a great marketing strategy to organically grow your business or brand and convert your visitors into real customers.


You can consider using MailChimp which is helpful in collecting contact who signed up the form on your page and also setting up automation to sending your email funnels. This is time-saving and effective to run your email campaign. 
You should really care about the form design to catches customer's attention so that they would leave their email contact on your form. You can check out template here.


If you want to do more customization for your store to increase conversion rate, you can consider using a Shopify page builder. And PageFly, Advanced Page Builder with 24/7 support live chat is a great app that helps you easily customize your Shopify pages and make it more attractive.

If you find my comment useful, please let me know by giving it a Like. Thank you!

Richard - PageFly



Please let me know if it works by giving it a Like or marking it as a solution!

PageFly - #1 Page Builder for Shopify merchants.

All features are available from Free plan. Live Chat Support is available 24/7.

Shopify Partner
3879 839 964

Hi @jhartwell ,

1/ There are several factors contributing to email deliverability. In general, you can find the following elements:
-  Sender IP
- Domain reputation
-  Email content (an important factor to Gmail customers)
- Contact list
- Sending rate ( how often you send your emails)

2/ You can improve email deliverability by applying these methods:
Keep a clean email list
Provide easy unsubscribe options
Create Engaging Content (make your emails personal, practice good text-to-image ratio, avoid spammy content and consider email frequency)

3/ You can use AVADA Email Marketing app to send emails with your own domain and have a full control of your email deliverability. You can get more information here:
Also, you can use  this app to  flexibly customize your Shopify notification templates with an unique and attractive layout.

If you find my answer helpful, please mark it  as a SOLUTION.  Please feel free to ask if you have any questions!