How do I bring more traffic to my store? (Paid and free ways)

[evermassager]

Hey everyone, I started my E-Commerce journey about 3 months ago with the same store. I’ve got about 4 sales with paid marketing but I need something more effective. I currently do organic ads on instagram. I’ve ran Facebook campaigns with not much luck, Tiktok does not like me either. What’s the best way to bring traffic to my store? Also what can be done to my store to effectively have a better conversation rate? Thank you all for your time!

 

My store link is Evermassager.com

[TonyToneNJ]

I need to know a little more about your strategies. Are you creating content around your brand? by this I mean content that isn't just about selling a product.

[evermassager]

Yeah I only do content about the products. Not anything about our brand

[TonyToneNJ]

Ive noticed you have blog posts on your site. Turn some of that information into easily digestible social media posts. By default you should be posting 3 relevant content posts per every 1 product post to attract a wider audience. Make sure you are utilizing relevant trending hashtags as well.

[HereToMakeMills]

What kind of security badges do you recommend?

[HereToMakeMills]

Show some proof

[HAPOApps]

Hello @evermassager ,

Bring more traffic to your site and increasing your conversion rate are both important marketing tasks that every brand need to pay attention to. You have just started your eCommerce for 3 months, it’s not a long period of time to get effectiveness right away but enough time for performance evaluation to find some better methods to optimize your marketing strategy. 

First, start with your desire to increase the traffic to your site. The easiest and most popular way to do so is through advertising. You have implemented some campaigns on social media platforms such as Instagram, Facebook, and TikTok. There are some recommendations that I want you to know:

• Target audience: you do not want to spend your money on the wrong audiences who don’t have a willing to purchase. Research and draft your target audience based on each platform because customers’ behavior is totally different from each one. 
• Regularly review your ads performance: Review the targeting settings of your Facebook and TikTok ads. Sometimes, making slight adjustments to the demographics, interests, or behaviors can significantly improve performance. You can even implement an A/B testing strategy to know which messages and visuals are performing better. 
• Duration: Remember to set a timeline and know when you should stop your ads campaign to avoid lengthening the campaign unnecessarily. You can break your timeline into multiple time period to check the performance in details.
• Trending: Because you rely mainly on social media advertising, it’s crucial to capture the trends in the world to make viral content. There’s another way to implement this by collaborating with influencers in your product’s field instead of creating content on your own.
• Influencer Marketing: Partner with influencers in your niche on platforms where your audience is most active (Instagram, YouTube, TikTok). This can drive direct traffic and also boost brand credibility.
• Additionally, I recommend you expand your platform’s advertising to Google Shopping. It’s an effective channel for reaching a wider audience who are searching by querying the search term related to your products. 

There’s an app that I want to introduce you to use is NestAds. It can help you track your ad performance with the server-side tracking approach which is more effective than other traditional ad performance tracking platforms. 

Next, we will discuss some organic (or free) ways to bring more traffic to your website. However, all the organic methods always require a long-term tactic. Hope that you can be patient while implementing them.

• SEO: optimize your site for search engines, and implement a comprehensive SEO strategy from keyword research, and on-page SEO to technical SEO, and off-page SEO. Don’t forget to focus on the high high-intent keywords that potential buyers might use to find products like yours.
• Content Marketing: I saw that your site has a blog post section, keep continuing to generate more valuable blog posts that bring information and knowledge to your customers instead of focusing too much on promotion. Additionally, you can use your content to answer common questions, solve problems, and provide useful tips related to your products.

[ConvertMateSEO]

You are selling a unique product that has a limited audience. So you need to work on the audience bracket and geo-location you want to target. Including this, many additional ways can work:

Free Ways To Promote Your Store:

1. Pinterest

2. Instagram

3. Online Communities and Groups

4. QNA sites like Quora and Reddit

5. Online Marketplaces That Allow Free Listing

6. SEO Blogs

7. Search Ranking of Product Pages

All the above methods are used by the e-commerce marketers to diversify their strategies. To grow your social media pages publish quality content regularly and increase engagement.

Paid Methods To Promote Your Store:

1. Meta Ads

2. PPC Ads (Search Engine Marketing)

3. TikTok Ads

4. Pinterest Ads

5. Influencer Marketing

[SEOAnt-Jeffery]

Hi @evermassager

I have tried to search your website on Google, but there are only two results displayed, and it is very vague to know more details. That is to say, you need to let more visitors know about your website and have more exposure, so that you can get more sales and traffic. You can check below ways to help with your traffic and hope they can help you in some ways, thank you.

1. Write meta tags that match the search content. Meta tags are the text that appears on search results, influencing whether a user clicks through to your website. Along with the proper meta title and meta description, this is the first impression your site gives to potential visitors discovering you via search engines. Therefore it is very important to do so by letting the title tags match your page content.

2. Prioritize backlink building. A backlinks strategy is one way to do it. That involves earning links to your website from other reputable websites. Earning backlinks to your content from high-quality and relevant sites signals to Google that your domain publishes reputable and reliable content and therefore should be prioritized in rankings. The more backlinks you receive from trusted entities, the more authoritative search engines will deem your site. It’s also a valuable strategy for your website SEO accordingly.

3. Stand out with rich snippets. To create these rich snippets, your website needs to use structured data. You can think of structured data as some extra coding that helps Google identify specific aspects of your page—like that a particular piece of text is a product price or that a star rating refers to customer reviews.

In short, you can get started via the above ways I shared here with SEO, and meanwhile, you can feel free to use SEOAnt and do this work. Please click here to install, and after using our shared 30% discount SEOAnt 30% Jeffery, you can further optimize website content in a better and more advanced state.