Hello @evermassager ,
Bring more traffic to your site and increasing your conversion rate are both important marketing tasks that every brand need to pay attention to. You have just started your eCommerce for 3 months, it’s not a long period of time to get effectiveness right away but enough time for performance evaluation to find some better methods to optimize your marketing strategy.
First, start with your desire to increase the traffic to your site. The easiest and most popular way to do so is through advertising. You have implemented some campaigns on social media platforms such as Instagram, Facebook, and TikTok. There are some recommendations that I want you to know:
- Target audience: you do not want to spend your money on the wrong audiences who don’t have a willing to purchase. Research and draft your target audience based on each platform because customers’ behavior is totally different from each one.
- Regularly review your ads performance: Review the targeting settings of your Facebook and TikTok ads. Sometimes, making slight adjustments to the demographics, interests, or behaviors can significantly improve performance. You can even implement an A/B testing strategy to know which messages and visuals are performing better.
- Duration: Remember to set a timeline and know when you should stop your ads campaign to avoid lengthening the campaign unnecessarily. You can break your timeline into multiple time period to check the performance in details.
- Trending: Because you rely mainly on social media advertising, it’s crucial to capture the trends in the world to make viral content. There’s another way to implement this by collaborating with influencers in your product’s field instead of creating content on your own.
- Influencer Marketing: Partner with influencers in your niche on platforms where your audience is most active (Instagram, YouTube, TikTok). This can drive direct traffic and also boost brand credibility.
- Additionally, I recommend you expand your platform’s advertising to Google Shopping. It’s an effective channel for reaching a wider audience who are searching by querying the search term related to your products.
There’s an app that I want to introduce you to use is NestAds. It can help you track your ad performance with the server-side tracking approach which is more effective than other traditional ad performance tracking platforms.
Next, we will discuss some organic (or free) ways to bring more traffic to your website. However, all the organic methods always require a long-term tactic. Hope that you can be patient while implementing them.
- SEO: optimize your site for search engines, and implement a comprehensive SEO strategy from keyword research, and on-page SEO to technical SEO, and off-page SEO. Don’t forget to focus on the high high-intent keywords that potential buyers might use to find products like yours.
- Content Marketing: I saw that your site has a blog post section, keep continuing to generate more valuable blog posts that bring information and knowledge to your customers instead of focusing too much on promotion. Additionally, you can use your content to answer common questions, solve problems, and provide useful tips related to your products.
If you found my answer helpful, please let me know by giving a thumbs-up or marking it as a solution.
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