Solved

How do I correctly set up Google Ads conversion tracking?

AdriKant
Visitor
3 0 4

Hi,

I am using the standard Google Channel app from Shopify (https://apps.shopify.com/google) to connect with Google (GA4, Merchant Center, Google Ads). All looks good from the App, but I have an issue with setting up the Conversions in Google Ads.

Is there something additional I should do to track conversions in Google Ads besides activating the app above and connecting everything? I read about adding tags to the website, but I wonder if this causes duplications because from App standpoint it looks like Google Ads is connected.

So my question is about understanding the full implementation of Google Ads conversion tracking (using the standard Google Channel app)

Thanks in advance,


Accepted Solution (1)

EmmanuelFlossie
Shopify Partner
3071 226 734

This is an accepted solution.

When using the Google Channel app it should be automatically added. You can verify by going to Google Ads > top right corner > tools and settings > conversions

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

View solution in original post

Replies 16 (16)

flareAI
Shopify Partner
2405 223 539

Hello @AdriKant,

 

I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.


If you have already installed the standard Google Channel app from Shopify and connected it to your Google Ads account, you should be able to track conversions without any additional setup.


However, there are a few things you can do to ensure that your conversion tracking is set up correctly and working as expected.


1. Verify that the conversion tracking code is properly installed on your website
The Google Channel app will automatically generate the conversion tracking code for you, but it is important to make sure that it is correctly installed on your website. You can use the Google Tag Assistant or Google Analytics Debugger tools to verify that the tracking code is firing correctly.

 

2. Check that your conversion actions are set up correctly
In Google Ads, make sure that you have set up conversion actions that match the actions customers take on your website (e.g. completing a purchase, signing up for a newsletter, etc). You should also ensure that your conversion tracking settings are configured correctly (e.g. attribution windows, conversion values, etc).

 

3. Test your conversion tracking
Once you have set up your conversion tracking, it's a good idea to test it to ensure that it is working properly. You can do this by placing a test order on your website and verifying that the conversion is tracked in Google Ads.


If you have followed these steps and are still experiencing issues with conversion tracking, you may want to reach out to Shopify or Google Ads support for assistance.


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

EmmanuelFlossie
Shopify Partner
3071 226 734

This is an accepted solution.

When using the Google Channel app it should be automatically added. You can verify by going to Google Ads > top right corner > tools and settings > conversions

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
AdriKant
Visitor
3 0 4
Hi
Thanks, I see that what it was missing was to "import" the conversions I
set in GA4 into Google Ads. Now working fine!
danny_l
Tourist
10 0 2

Hi Emmanuel, I have the same question, when setting up conversion in Google Ads, I notice there are two purchase events. One is Google Shopping App Purchase - which seems to be one automatically generated by Shopify if I'm correct? And another one is Purchase in which I generated by myself by adding new conversion action > import > Google analytics 4 > web.

 

But which one should I use though? To avoid duplication, and be more accurate...

 

Screenshot 2023-05-21 at 10.17.22.png

EmmanuelFlossie
Shopify Partner
3071 226 734

@danny_l It depends on what you want.

 

Google Shopping App Purchase will track every ad click that led to a conversion.

While Google Analytics will only track the last non direct click on an ad as a converion.

 

Both work very differently and I recommend you search online more detailed articles about the difference so that you can make a decision based on what you want to achieve/usee.

 

For the majority of my clients, I use Google Ads conversion, not Google Analytics.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
danny_l
Tourist
10 0 2

Thanks Emmanuel,

When you say you use Google Ads conversion, does it mean another conversation tracking source other than the built-in Google Shopping App Purchase and GA4?

EmmanuelFlossie
Shopify Partner
3071 226 734

There are two types.

 

Google Ads

and

Google Analytics

 

Google ads is your Google Shopping App Purchase action.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
danny_l
Tourist
10 0 2

Thank you so much 🙂

danny_l
Tourist
10 0 2

Hi Emmanuel, sorry I have another question, apart from the automated tracking action (Google Shopping App Purchase) installed on Google Ads, I noticed that you made a tutorial about applying a custom code to the Shopify checkout which is another option? what's the benefits of doing this option? and if I just want to check purchase events, would Google Shopping App Purchase be enough?

EmmanuelFlossie
Shopify Partner
3071 226 734

In certain scenarios, merchants may want to control what data is sent to Google Ads. Thus use my code.

 

If you just want to track sales, simply use the google shopping app purchase.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Project_S
Visitor
2 0 0

Hi Emmanuel,

what would you say is currently the best way to implement Google Ads Tracking (app/code) and GA4 Tracking (app/GTM) if you want to track transaction values in both accounts?

EmmanuelFlossie
Shopify Partner
3071 226 734

If you want to track both at the same time, and assuming you will set one of them as a secondary.

 

Then if you are using the Google Channel app, you can enable it all within that app. If you are not, you can still install the app, and only enable GA4.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Project_S
Visitor
2 0 0

Thank you! Yes, GA4 will run as secondary in the Ads account. Perfect, I will try to implement both via the App.

 

One last question, tracking of conversion value in Google Ads is also directly available via App without further adjustments?

EmmanuelFlossie
Shopify Partner
3071 226 734

Correct.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
KamilM
Shopify Partner
1 0 0

Hi Emmanuoel,

so i did create the connection via Google and Youtube, but these are no conversions added at my Google Ads acc. I know that i can set it up manually, but i think that a proper connection would work better.

And btw, Merchant looks like properly connected, so the products are being check now in merchant acc.

Maybe im missing smth? Should i check some fields or anything so shopify will create the google ads conversions? 

EmmanuelFlossie
Shopify Partner
3071 226 734

If you want to use the Google Shopping & Youtube app, then I recommend disconnecting and connecting, if it still does not work, contact Shopify support, but I guess they will send you to Google support, and visa versa. They are currently not great with app support.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.