Hello @tsiongtadesse,
In general, organic search is more cost-effective in the long run. If you have an organic search result that gets the same number of clicks as an ad, the organic result will have a better ROI. While you may have spent time on the result, you won't have to pay for clicks, meaning your return is higher per click. By tapping into free sources of traffic, you’ll start generating a good amount of sales on your Shopify store.
You can follow the below strategies to drive traffic and sales to your Shopify store.
1. Optimize your Shopify store for search engine traffic
One way to optimize your store is by adding Keywords which are the search terms that people use with the search engines and will be what guide you in your search engine optimization. Once you gather all relevant keywords that are relevant to your product and your niche market, begin using them all throughout your website like in Product Titles, Product Descriptions, Alt Tags on Images, and any other additional content.
2. Attract customers with content marketing
Just like your product descriptions will help attract visitors to your Shopify site, so will any other content on your website. A simple paragraph at the bottom of each category page with a lot of keywords that are likely used on search engines will do the trick.
3. Write guest posts for sites within your niche
The websites on the top of the search engine results pages likely have a lot of other websites linking to them. The more links pointing to your website, the better. Rather than wait for other websites to direct traffic to you through a link, it is easiest to offer to write a guest post for other blogs within your niche.
4. Write blog post features of influencers in your market
Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.
5. Integrate social media
Integrate social media into your website to receive all of the new traffic on social media.
6. Showcase your products with powerful text, images, and video
Your product description should be detailed and evocative. Include vital product specifications as well as a powerful story about the product. Commerce is built on great storytelling.
7. Add backlinks
Backlinks are links on websites other than your own that go back to a page on your website. They represent another website's traffic coming to your own site. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. Offering to write guest posts for blogs in your niche will earn you a link too.
8. Mobile-friendly site
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic. A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. flareAI actively grows your store presence on Google Search. Once a product is found while customer search for it, it is a permanent win! Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day and it will start generating sales and traffic. Let flareAI help to get sales from 20+ world's largest free sales channels, Single click start!
Hope this helps,
Gina
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