Hi,
Organic traffic is the only medium to get sustainably good traffic. To start with you can do the below on your store :
1. Create a Site Hierarchy
Structuring your store not only makes it easier for customers to navigate, but it also makes it easier for Google to crawl each page and determine which ones are the most important.
Create categories and subcategories that link back and forth. This will indicate to Google which pages should take priority and give context to each subcategory. Think about it like a map of your store that guides customers to the products they want.
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2. Use Data-Driven Keyword Research
Conducting and implementing keyword research will optimize your pages for the search terms customers are actually using. This attracts ready-to-buy shoppers and tells Google what your store is about.
You don’t have to be a Shopify SEO expert to nail keyword research. Start by writing down a list of relevant keywords for each product and use the following tactics to add more:
- Check out the “People Also Search For” and “People Also Asked” boxes on Google
- Explore Google’s autofill suggestions
- Conduct competitor research to identify the keywords they are using
Finally, run your extended list of keywords through a keyword research tool to identify which ones perform best and have a high number of searches with low competition. A Shopify-focused tool like Stackbear is a good place to start.
3. Optimize Metadata
Once you have an assortment of keywords to hand, you can start to sprinkle them strategically throughout your store. Elements to focus on include your page meta descriptions, title tags, and URLs.
When you optimize your metadata and incorporate keywords, Google is quickly able to see what each page is about and determine whether it’s relevant to searchers.
4. Add Alt Text to Images
Shopify stores are very visual. Product images are not only engaging and an important part of the buying journey — they offer a key asset for optimization, too. Add alt text and descriptions that incorporate your researched keywords into your images to boost their ranking.
Alternatively, you can use a Shopify SEO app like Alt Text that helps you populate your images with relevant, well-searched keywords.
5. Start Blogging
It might seem daunting, but blogging creates more opportunities for customers to find you, as well as increasing your ranking potential. The more pages you have, the more chance you have of showing up in searches.
Target shoppers that aren’t quite ready to buy yet and nurture them towards the sale through valuable and engaging content.
Blogging and content marketing on Shopify also generate backlink (links to your website from others) opportunities. The more backlinks you have, the better, since these are one of Google’s top three ranking factors.
6. Incorporate Video and Engaging Media
Create dynamic and engaging product pages with video, 360-degree photos, and customer reviews. These captivating assets boost the amount of time customers spend on site — but make sure your media is relevant. Cross-publishing your video content on YouTube can also give you an SEO boost.
The more engaging your product pages are, the more relevant Google is going to deem them. As a result, the search engine will push your store higher up the results.
7. Optimize Site Speed
79% of shoppers who experience slow loading speeds won’t return to a site to buy again. More surprisingly, 47% of online shoppers expect a page to load in two seconds or less. That doesn’t give you a lot of time to impress.
If your store is slow, people aren’t going to stick around. This will indicate to Google that your site isn’t relevant to the search terms used and will lead to it being bumped down the search results.
Increase site speed by choosing a fast Shopify theme, compressing images (you can use a Shopify SEO plugin like TinyIMG SEO Image Optimizer), and only installing the apps you need.
