How do I improve SEO for vintage items without identifiers?

[Rogues]

I've been working at getting my SEO up to snuff and I've run into a dead end.  I would say at least 95% of my products are estate, vintage and antique.  These items are unlike newer items as they have no identifiers.  84 of my items have a note that they may not be performing well in Google search due to having no identifiers such as gtin, mpn, or brand.  Even if they have a brand I don't see a place specifically to put the brand when listing them.  Any thoughts on this?

Thanks!

Penny

https://Roguesestatejewelryandantiques.com

[Intensify · Accepted solution]

Your site is not ranking for keywords because you have not done significant enough on-page/off-page SEO. It does not have to do with identifiers.

[UpPromote-old]

Hi @Rogues,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store.

I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

1. Your online store

I have just taken a quick look at your website. The plus points are:

• Your products ảe very nice and adorable.
• The information of each product is clear and detailed.
• You divide your products into different categories. So customers will easily find different types/ colors of the products they are looking for.

Here are some suggestions you can consider to improve:

• You also have product review from your existing customers. That will help make your brand, products more reliable and attractive.
• Add CTA such "View more", "Add to cart", "Buy it now" for each product on homepage. It will help to encourage customer to purchase.
• You should expand your products to different channels such as Facebook and Instagram. Then link these channels to your website. The more channels you connect, the more customers you reach.
• When I go to see each product, I saw too mane spaces here. I think you can consider to redesign it closer. I strongly believe it will look better and more attractive.

2. Marketing strategy

Run Facebook ads

Running ads such as Facebook ads, or Instagram ads, even Google ads are popular methods to viral your products faster. You can get more knowledge and experience here: Facebook Ads for beginners. With Google Ads, you can easily attract target customers that are looking for the products you are selling. You can set your ads with different keywords, or banner as well. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

Using affiliate marketing

Obviously, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. Affiliate marketing could be a good option for you. Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

The advantages of affiliate Marketing compared with other methods

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

How to publish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

-----------------------------------------------------------------------------------------------------------------------------

I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

[vinods]

Hi @Rogues 

You can mark your products as custom products since you don't have identifiers. ( GTIN, MPM etc )

Brand is your own brand. 

[Rogues]

Thanks for that info, but that’s what I’ve been doing. I followed all the proper instructions but these products are not budging at all.

[Intensify · Accepted solution]

Your site is not ranking for keywords because you have not done significant enough on-page/off-page SEO. It does not have to do with identifiers.

[Rogues]

Thank you for that info. But Google is sending the message about identifiers not keywords. And antique, vintage, etc. have none of those.  I have been working steady with keywords though. I don’t understand Google’s insistence on identifiers even when I note them as being custom.

[Intensify · Accepted solution]

You check custom products and it does not matter.

[hayba]

Hi, I have ran into the same problem, I don't suppose you found a work around for this?