I want to sell Cable Bites, but I dont know what exactly to target. Can someone help me with exact argeting method for this product? im so lost for ideas now. Ive tried doig it for different audiences but I cant seem to get any clicks from any of my ads. Can someone tell me how to SPECIFICALLY target animallovers and mobile phone accessory lovers to buy this item?
I’m Poppy one of the Guru Support team at Shopify.
I've taken a look at your site, and those Cable Bites are cute! The first thing I wanted to ask is what types of audience have you targeted so far?
My first instinct when I look at these is that they would sell well to a younger demographic that like to accessorize. I checked out your Instagram page, and it looks like you've got a good base of followers. I would recommend building up on there with more images of the product in different situations. Less focusing on the customer purchasing the product, and more on how cute their phone will be when they have it. This podcast from our Shopify Masters series explains a really good method for creating an audience entirely using Instagram and smart hashtagging methods.
If you still want to use ads, I would try building up an idea of the audience by checking out the hashtag #cablebite on Instagram and looking at the top posts. See who liked them and check out what other interests they have (who are they following?) This way you'll be able to target a crowd who have already shown an interest in what you're selling. Once you've been able to grab a good idea of that, this post from Wordstream has a really solid breakdown on how to target that audience with Facebook Ads.