How do I set up a Shop on Instagram?

[Artloveandvibe]

Hi community, I am new to Shopify and just set up my site for merch/blog and soon, I will link in my Podcast.  I need help with the following:

• How do I get a "Shop" on Instagram and learn everything I can do on the Gram and the Facebook for ads etc.?
• How can I learn this SEO business, how hard is it where to start?
• My store loads kinda slow, how do I speed it up?

We can start there, thanks for any guidance 🙂 

[OneMobile · Accepted solution]

Hi @Artloveandvibe ,

After making sure that you're living in the region where Instagram Shop is supported, you can follow the following steps to set it up:

1. Create an Instagram Business Profile:

• Go to your Instagram profile and tap on the hamburger icon (three lines) in the top right corner.
• Select "Settings," then "Account," and choose "Switch to Professional Account."
• Follow the prompts to set up your business profile, ensuring your products comply with Instagram’s commerce policies.

2. Set up a Facebook Shop:

• Log in to your Facebook account and create a new page for your shop if you don't have one.
• Navigate to "Meta Business Suite" and use "Commerce Manager" to set up your shop.
• Add your products manually or sync your Shopify product catalog with Facebook.

3. Connect Shopify to Instagram:

• In your Shopify admin, go to "Sales Channels" and add the Facebook and Instagram channels.
• Follow the prompts to connect your Facebook account to Shopify, which may take up to 48 hours for approval.
• Once approved, go to your Instagram profile, tap "Settings," then "Business," and select "Shopping." Connect your Instagram account to your Facebook shop.

4. Tag products in Instagram posts:

• Create a new post on Instagram and select a photo or video.
• Tap "Tag Products," select the specific product from your catalog, and place the tag appropriately within the photo or video.
• Share your post with your followers.  

4. Enable Instagram checkout: Within your Facebook sales channel commerce settings, choose your preferred checkout method: directly on Facebook and Instagram, on another website, or via messaging. Instagram Checkout is recommended for a seamless in-app purchase experience.

About SEO: Follow Shopify's SEO checklist diligently, or I recommend hiring an SEO expert for off-page, technical, and backlinks if you're inexperienced. If you do everything right, SEO efforts will start showing results after 3-6 months.

About speed: Improving a website's page speed is also tough work. You can try speed optimizer apps like Swift or outsource a page speed expert (usually, SEO service providers include page speed optimization in their package as well).

Hope that this helps!

[OneMobile · Accepted solution]

Hi @Artloveandvibe ,

After making sure that you're living in the region where Instagram Shop is supported, you can follow the following steps to set it up:

1. Create an Instagram Business Profile:

• Go to your Instagram profile and tap on the hamburger icon (three lines) in the top right corner.
• Select "Settings," then "Account," and choose "Switch to Professional Account."
• Follow the prompts to set up your business profile, ensuring your products comply with Instagram’s commerce policies.

2. Set up a Facebook Shop:

• Log in to your Facebook account and create a new page for your shop if you don't have one.
• Navigate to "Meta Business Suite" and use "Commerce Manager" to set up your shop.
• Add your products manually or sync your Shopify product catalog with Facebook.

3. Connect Shopify to Instagram:

• In your Shopify admin, go to "Sales Channels" and add the Facebook and Instagram channels.
• Follow the prompts to connect your Facebook account to Shopify, which may take up to 48 hours for approval.
• Once approved, go to your Instagram profile, tap "Settings," then "Business," and select "Shopping." Connect your Instagram account to your Facebook shop.

4. Tag products in Instagram posts:

• Create a new post on Instagram and select a photo or video.
• Tap "Tag Products," select the specific product from your catalog, and place the tag appropriately within the photo or video.
• Share your post with your followers.  

4. Enable Instagram checkout: Within your Facebook sales channel commerce settings, choose your preferred checkout method: directly on Facebook and Instagram, on another website, or via messaging. Instagram Checkout is recommended for a seamless in-app purchase experience.

About SEO: Follow Shopify's SEO checklist diligently, or I recommend hiring an SEO expert for off-page, technical, and backlinks if you're inexperienced. If you do everything right, SEO efforts will start showing results after 3-6 months.

About speed: Improving a website's page speed is also tough work. You can try speed optimizer apps like Swift or outsource a page speed expert (usually, SEO service providers include page speed optimization in their package as well).

Hope that this helps!

[Artloveandvibe · Accepted solution]

Thank you so much for this helpful information! 🙂