how do I trace a google ads conversion back to the order?

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hotify
Tourist
6 1 0

Hi All, I remember seeing this somewhere but can't recall. I'm trying to understand the relationships between google analytics, google ads and shopify.

I can see the number of conversions for a campaign over a day (i.e. 10) and the total value of sales, but how can I trace it to those 10 orders in shopify?

I recall seeing a screen from either google analytics/ads where you can see checkout page of the customer , ideally I'd like to also see the order number. 

 

Thanks!

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hotify
Tourist
6 1 0

ok, i have found I can get the URL - Google Ads -> Tools & Settings > Conversions > click on conversion action i.e. 'Google Shopping App Purchase' > Webpages tab 

and a list of URLs come up that show the checkout page the conversion event was triggered from - which is good to understand what the order was and confirm values but  this still doesn't give me the order number.

so, still after some help!

here's my event snippet showing the order id is being passed through with the event.

Screenshot 2021-09-19 121817.jpg

 

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hotify
Tourist
6 1 0

This is an accepted solution.

ok, in Google Analytics I've added 'Campaign' to the Conversions > Ecommerce > Sales Performance report.  This will do the job!

hotify_0-1632018441962.png

 

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