How do you convert website traffic into sales?

[vladov]

What steps have you followed to turn traffic into sales, i am currently struggling with this, advice would be greatly appreciated.

[IP1999]

do you have any idea how or why the traffic is coming to your site?

the first step you can take is get an app that allows you to see what people are doing on your site. Then you can try figure out whats going on.

[flareAI]

Hello @vladov,

This is flareAI: your Fully Automated Free Sales Machine. I hope you're having a good day. We are helping Shopify Merchants grow their store presence in Google and other major sales channels and generate sales of $5 million in sales from Google Search, on autopilot.

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

It is very important to convert your store traffic to sales. Optimizing your Shopify store is not a one-time process. It’s something you should always be doing to get better.

Below techniques when implemented correctly can increase your sales.

1. Attractive Home page
Your Home page should be visually appealing, easy to navigate, and should load fast. Avoid excessive images and text. Stay on brand and on message with a simple, attention-capturing design.
2. Testimonials to build trust
Adding testimonials, reviews, and badges to your home page beneath your main content will help in building trust and project credibility.
3. Organize product collections/categories effectively
Make sure your customers experience better and more simple navigation through your store.
4. Use high-quality product images
Clear, quality product images give consumers quick information on a product. They can see the color, pattern, style, shape, and quality of the product with a glance.
5. Highlight product benefits
Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
6. Optimize the Checkout process
You might lose a lot of customers right when they are ready to buy if your checkout process isn’t simple.
7. Allow Guest Checkout
Offering a guest checkout option takes the checkout optimization process to the next level. You will get more abandoned carts if you want them to create an account to complete the checkout.
8. Add blogging
Apart from writing great content on your product landing pages, you should also leverage blogging to educate, inform, and engage your target audience.
9. Reduce Price Shock
If the extra costs (shipping, tax, fees, etc.) are too high you will get more cart abandonment. One way to eradicate this problem is by offering free shipping. Make sure to highlight that you’re not charging anything to deliver the products.
10. Remind abandoned cart customers
With abandoned cart emails, you can remind your customers of the items they expressed interest in and then left your store with no intention of returning. You can do this from your store Settings > Checkout > Abandoned Cart section > Choose to send abandoned cart emails either one, six, 10, or 24 hours after a customer abandons a cart.
11. Make sure your store is mobile-friendly
Over 54% of all web traffic comes from smartphones and tablets, so make sure your store is mobile-friendly.
12. Site navigation menu should be easy to use
Your site's main header navigation menu should contains links to collections, pages like Contact Us, About Us, FAQ etc. The footer navigation menu should contain links to Privacy policy, Terms of service, Return & Exchange policy, Shipping policy.

It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[Brendan-Optily]

Hey @vladov

Assume that most people don't purchase instantly when the visit your site. Only 1.4% or so of visits end up in a purchase. Lots of your visitors will be in research mode so do some of the following:

Capture email addresses and use these plus Facebook and Google pixels to retarget people, reminding them of the products they were looking at and giving them personalised offers.

Create high-quality content that speaks to your target audience. Blog posts, product reviews, and testimonials are all great ways to build trust and credibility with your visitors. Use this content in your ads.

Implement a Live Chat feature that allows customers to ask questions in real-time. This can help answer any questions customers might have and assist them in the purchasing process.

Offer a live webinar or video tutorials to show how to use the product in question. This can help build trust with potential customers and give them a better understanding of the product before they make a purchase.

I hope this helps. All the best. 

[magenest]

Hi, I hope that my answer is helpful for you: 

1. Identify and segment your audience: 

Create your customer persona with detailed information about their demographics, insights, behavior, and demand, and divide them into different segments. You will find the appropriate content and channels to approach them. 

2. Create an optimized email marketing strategy:

The ideal strategy is to have a well-thought-out email marketing strategy. You can use automation email marketing tools to test and send emails. Remember, stick your email campaign with the customer journey! 

3. Optimize UI/UX: 

Find out what are the trends of UI/UX, and the style of design that fits with your brand and industry. Ensure that all the elements on your site are clear and easy to use.  

4. Testing examples for increased conversions: 

Test your UI/ UX design, content on your site and email marketing. The goal of A/B testing and data analytics is to continually improve the performance of a website. Your website isn’t aging gracefully if it isn’t improving every day and increasing conversions.

5. Using the system to track conversions: 

Placing a conversion monitoring pixel on your confirmation page is one of the simplest and most efficient methods. This allows you to know what traffic is producing leads and where they are coming from.

Another suggestion is to begin experimenting with landing pages and split testing different demographic targeting choices. There’s no reason you shouldn’t know how your advertising and paid marketing are converting now that you have all of these KPIs and conversion monitoring in place.

6. Check your bounce rate: 

Bounce rates beyond a certain threshold indicate that your content or landing page isn’t convincing enough to convert the transaction. Examine the tone of your writing. Change it if it isn’t in line with the rest of your campaign. Look over the copywriting. Change it if it doesn’t encourage your friends to join.

7. User-Generated Content (UGC): 

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.UGC can help you establish brand loyalty and grows your community.

8. Identify and segment your audience: 

Create your customer persona with detailed information about their demographics, insights, behavior, and demand and divide them into different segments. You will find the appropriate content and channels to approach them. 

[BrianFawkes]

It'd be better if you left a link to your site so we can get an idea of your niche. Generally, poor conversion rates means that people are able to find similar deals on other domains with better authority. Hence, trying to quickly surpass those way ahead of you is a losing game. Instead, try to identify your most immediate competitors and look for ways to outrank them in SERPs. 

To that end, inspect their content, their offers, their most successful URLs, etc. At the same time, settle on the most important cluster of keywords you can compete in (low hanging fruits) and optimize your whole content around them using on-page SEO (insert it correctly in the H1-H2s and work on the article's readability). Focus on 2-3 of your URLs for this exercise, and track your progress with Google Analytics. This might call for a complete page audit, mind you...

Once you earn a base of returning visitors, you can think about enticing them to post reviews, testimonials, photos of themselves with your product, etc., just to gain social leverage and organically spread the word.

Good luck!

[GerWalk]

Hello there! There is a lot of work to be done, but you've got some great suggestions here. I am sure by implementing and combining them into a good marketing strategy, you'll get more sales.

I don't want to repeat what's been said, but I want to give you one extra tip - keep track of your campaigns. You can use the tracking sheet to keep track of your website's baseline traffic levels and then compare them against the traffic levels after you've made any changes (such as implementing a new SEO strategy). You could also include all of the data points you're tracking, such as website visits, leads generated, and conversions. This will help you to identify which marketing tactics are working and which ones need improvement. You can also use graphs and charts to visualize your data, which will help you to see trends more clearly. There are various useful Google sheets project management templates that you can integrate with other apps you're using. This will give you a clear picture of all the data that needs to be taken into account and allow you to plan your next steps accordingly.

Good luck with your journey! The world of digital marketing can be a bit overwhelming at times. Take advantage of all the tools out there and try to learn as much as you can along the way. It will pay off.

[BlogPilot]

Hi Vladov,

Traffic and sales aren't always correlated. The quality of the leads can often be more important than quantity. As others have mentioned, bringing in qualified leads is quite important. You can do this by fine tuning your acquisition channels to ensure that they are purchase-ready buyers, constantly playing with your results to see what yields the greatest conversion.

As others have mentioned, blogging is also very important for generating quality leads. Having consistent, high-quality and optimized blog posts really helps kickstart your organic inbound traffic of qualified leads. It does this by giving the search engine crawlers more content to index and shows activity on your storefront. If your storefront blog's content is what your buyers are looking for, this can make for a very effective means of sourcing qualified leads.

At Blog Pilot, we automate the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!

https://apps.shopify.com/blog-pilot

Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!