How do you get backlinks?

[Invalley]

I’ve been experimenting with ways to help my e-commerce clients get more backlinks and here’s a strategy that’s worked well for me.

First I create a list of indirect competitors related to my client’s niche. For example, if my client sells diamond rings, I’d research companies like private jet firms, luxury real estate, or high-end vehicle brands.

Instead of writing a generic listicle like “5 Best Private Jet Companies,” we aim for something more engaging, like “The Untold Stories Behind 5 Industry-Leading Private Jet Companies”

We dive into extra research—awards the companies have won, insider anecdotes (if our client knows any), or interesting tidbits from interviews with founders. This makes the post genuinely interesting to read.

Once the blog post is live, we reach out to the featured companies, starting with email. If there’s no response, we’ll try their marketing team or CEO via LinkedIn or Twitter.

Results have been positive overall: most companies shared the post on social media (one had 30k+ followers), some linked back to the blog from their websites, one even featured it in their newsletter.

The backlinks are relevant because they target a similar audience and there’s a chance this could lead to relationship-building between the companies I guess.

Anyone else using similar strategies? I'm looking for some inspiration to build backlinks to ecommerce stores 😄

[Bundler-Manuel]

Hello @Invalley I must say, that tactic is very brilliant and is one of the best ways possible because it is organic, authentic, and a win-win for both parties involved. How long have you been working with this strategy if I may ask?

[Avitanshi_17]

Hey @Invalley Your strategy sounds awesome—super creative and clearly effective! I’ve got a few more ideas that might spark some inspiration for you:

1. Guest Blogging
   Write posts for reputable blogs in your niche. It’s a win-win: you get backlinks, and your content reaches a whole new audience.
2. “Best of” Blog Roundups
   Start a recurring series like “Best Luxury Events to Attend This Season” and feature companies or events in your niche. Then, let those companies know—they’re usually happy to share or link back.
3. Influencer Collabs
   Partner up with influencers in your industry. They can create content around your client’s product and share it with their followers, which can bring in some solid backlinks.
4. Resource Pages
   Spot websites with resource pages that relate to your niche and suggest your content as a great addition. These pages are often gold for backlinks.
5. Broken Link Building
   Find broken links on relevant sites and suggest your content as a replacement. It’s helpful for the site owner and gets you a backlink.
6. The Skyscraper Technique
   Take a popular piece of content in your niche, make it even better, and reach out to everyone linking to the original. They’ll often update their links to include your improved version.
7. HARO (Help a Reporter Out)
   Sign up for HARO and pitch your client’s expertise to journalists. If they use your input, you can score some high-quality backlinks from big media outlets.

Have you tried any of these?

[Invalley]

@Avitanshi_17  Thanks, great suggestions! The 'best of' blog roundup strategy is similar to the approach I described. I’ll give it a try.