How do you set up Google Ads for services?

Irena
Pathfinder
127 1 30

Hello,

 

Can someone share an advice on how would you set up Goolge Ads for services?

 

• What campaign type would you choose? Can Performance Max campaign run along with another campaign types?

• What conversion actions would you set up?

• What other set ups would you recommend?

Thanks for any advice!

Irena

Replies 6 (6)
Irena
Pathfinder
127 1 30

Thank you for your answer! Why can't I set it up by myself?

EmmanuelFlossie
Shopify Partner
3051 226 731

If you want control, setup standard campaigns such as search, display, video.

If you want automation, setup PMax

 

You can track conversions such as email clicks, phone calls, form submit, purchase of a service etc. Think about what you feel is valuable.

 

 

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Irena
Pathfinder
127 1 30

Hello,

Thank you for your answer!

We've created PM Max campaign and set up "Submit lead form" conversion action.

• How would recommend to calculate value for this conversion action, if we talk about services?

• What budget would you start from?

• What bidding strategy would you recommend to choose in the beginning: ?

Thank you for any recommendations!

 

Irena

VBNA
Tourist
16 0 0

 

if you’re adding a lead form to a Video, Discovery, or Display campaign, or you're creating a Search campaign where the ad's headline directly opens to a lead form, you’ll need:

  • More than $50,000 USD total spend in Google Ads.

By all means, start small.  Easy come, easy go...

banned
EmmanuelFlossie
Shopify Partner
3051 226 731

Calculate the conversion rate, and the your average sales value for service. Then divide the average sales value with the conversion rate, that is your conversion value.

 

The budget you use should be enough to get you started, and what you can afford to pay. 

 

The bidding strategy could be CPA in this case.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

flareAI
Shopify Partner
2405 223 537

Hello @Irena,


Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.


Please consider liking and accepting the solution if it helps.


As performance max campaigns combine different ad formats it helps you achieve greater reach with minimum effort. Performance Max would work well for advertisers looking to appear on all of Google’s advertising platforms, with the ability to access all of this from a single campaign.


You can take a look at this documentation for Optimization tips for Performance Max.


This guide will help to start Google ads for your Shopify store.


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If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.


Gina
flareAI

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