How do you set up Google Ads for services?

[Irena]

Hello,

Can someone share an advice on how would you set up Goolge Ads for services?

• What campaign type would you choose? Can Performance Max campaign run along with another campaign types?

• What conversion actions would you set up?

• What other set ups would you recommend?

Thanks for any advice!

Irena

[Irena]

Thank you for your answer! Why can't I set it up by myself?

[EmmanuelFlossie]

If you want control, setup standard campaigns such as search, display, video.

If you want automation, setup PMax

You can track conversions such as email clicks, phone calls, form submit, purchase of a service etc. Think about what you feel is valuable.

[Irena]

Hello,

Thank you for your answer!

We've created PM Max campaign and set up "Submit lead form" conversion action.

• How would recommend to calculate value for this conversion action, if we talk about services?

• What budget would you start from?

• What bidding strategy would you recommend to choose in the beginning: ?

Thank you for any recommendations!

Irena

[VBNA]

if you’re adding a lead form to a Video, Discovery, or Display campaign, or you're creating a Search campaign where the ad's headline directly opens to a lead form, you’ll need:

• More than $50,000 USD total spend in Google Ads.

By all means, start small.  Easy come, easy go...

[EmmanuelFlossie]

Calculate the conversion rate, and the your average sales value for service. Then divide the average sales value with the conversion rate, that is your conversion value.

The budget you use should be enough to get you started, and what you can afford to pay. 

The bidding strategy could be CPA in this case.

[flareAI]

Hello @Irena,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

As performance max campaigns combine different ad formats it helps you achieve greater reach with minimum effort. Performance Max would work well for advertisers looking to appear on all of Google’s advertising platforms, with the ability to access all of this from a single campaign.

You can take a look at this documentation for Optimization tips for Performance Max.

This guide will help to start Google ads for your Shopify store.

Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. We created flareAI to deliver feeds to organic channels on a regular basis without taking your time. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[Nimra007]

Hi,

I hope this message finds you well. It would be very difficult to setup manually through coding you may hire a coder for that so  I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

1. Accurate Conversion Data
2. Improved ROI
3. Enhanced Customer Insights
4. Streamlined Setup
5. GA4 and UET integration
6. Enhanced conversion tracking

7. Compatible with shopify checkout extensibility

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra

[EmmanuelFlossie]

It's not to hard to setup google ads conversion tracking for free, by yourself.

Here is a guide: