How do you utilize free marketing techniques for online stores?

[earthandaura]

Hi everyone! Feel free to check out my store and shop. https://earthandaura.myshopify.com

What free marketing technics do you use?

[Lucid_Polygon]

Nice website.

Some observations.

• First and foremost, get a domain name 🙂 People don't trust websites on sub domains. 
• Optimize your website for search engines (Your product descriptions are good, but the product title and meta title can be improved)
• The "Sale"  label on the product page is not attractive. Highlight it. Maybe a different font color or background color.

[PageFly-Richard]

Hi @earthandaura,

I’m Richard Nguyen - CRO Expert at PageFly.

I have just taken a quick look at your website and here are some plus points:

• Have a favicon for your store: This makes your store look unique and professional.
• Have an announcement bar to inform about the up to 50% discount campaign of your store. 
• Have a sticky header: This will help customers navigate themselves from every part of the homepage to any page of your store more conveniently.

That being said, here are some suggestions for your store to boost the conversion rate:

1. Choose another featured image

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

Unfortunately, these banners cannot show exactly what you are selling. Thus, users will not be able to get a full sense of products, and will be reluctant to purchase. 

You might be inspired by our template for the homepage here

2. CTA buttons

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

It’s great when you placed a “Shop all” button on your banner. It urges visitors to make the purchase and is a great way to optimize your home page.

Don’t forget to place the CTA button right under each product in the product list below. And rest assured that all CTA buttons should have the same styling to boost the conversion rate. 

3. Place the signup form on the body page

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. But I bet you will receive more clicks than ever if you place the newsletter right inside the body page to catch the attention of visitors.

Last but not least, here are some useful marketing tips for your reference:

• Get a domain name to increase your brand trust
• Categorize your products by collections as well because it makes more sense to your customers
• Frequently update your Instagram channel by making use of posts, reels, stories, etc
• Optimize SEO as it allows your website to rank higher in search results pages, which allows more potential customers to see and click onto your website.
• Pick some FREE apps to boost your sales here if you like

And that's my feedback. Hope they are helpful to you!

Cheers!

Richard