How does Shopify attract customers to my products?

[MarMarBB]

How does a Shopify account bring an audience to my products?  How does someone find my products on Shopify?

Is Shopify basically only a web builder? I have a Wix website.  How is Shopify different?

[Daniel]

Hi there, @MarMarBB! 

Welcome to the Community! Definitely a great place to gather some input regarding anything about the platform!

With regards to your inquiry, please refer to the following for some of the key features we provide as a platform: 

• Free and paid themes from the Shopify Theme Store to make your store stand out and look great.
• Free and paid apps from the Shopify App Store to expand the functionality of your store.
• Shopify's own payment provider to accept credit card payments.
• Growth opportunities with Shopify's sales channel and a Plus plan for merchants selling in high volume who want to decrease third-party transaction fees.
• A Shopify Blog that has guides and articles about running your store and connecting with your customers.
• Experts all around the world who can help you set up, design, and market your store.
• A dedicated Support team available 24/7 to answer your questions no matter what Shopify plan your store is on.

I also recommend visiting this help document as it shows you a great overview of the platform. 

As for driving traffic, you will have to do this yourself. We have this great blog post that provides you 21 great ways to do so.

Most importantly, I suggest you give our free trial a shot to get a firsthand experience on how Shopify can work for you and your business.

Let me know how this works out for you. 

[flareAI]

Hello @MarMarBB,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.

Shopify is more than just a web builder - it's a complete e-commerce platform that allows you to build an online store and sell your products. When you create a Shopify account and set up your store, there are several ways that you can bring an audience to your products:

1. SEO optimization
Shopify provides built-in SEO features that can help improve your store's visibility in search engines. By optimizing your product pages and content for relevant keywords, you can attract organic traffic to your store.

2. Social media integration
Shopify allows you to integrate your store with social media platforms like Facebook and Instagram, which can help you reach a wider audience and drive traffic to your store.

3. Email marketing
You can use Shopify's built-in email marketing features to send promotional emails to your subscribers and drive traffic to your store.

4. Advertising
You can use Shopify's integration with advertising platforms like Google Ads and Facebook Ads to run targeted advertising campaigns and drive traffic to your store.

As for how someone finds your products on Shopify, there are a few ways:

1. Social media
If you've integrated your store with social media platforms, customers can discover your products through social media posts or ads.

2. Search engines
As mentioned earlier, by optimizing your store for relevant keywords, you can attract organic traffic from search engines like Google.

In terms of how Shopify is different from Wix, while both platforms allow you to build a website, Shopify is specifically designed for e-commerce and includes features like product management, payment processing, and shipping integrations.

Wix, on the other hand, is a more general website builder that can be used for a variety of website types. If you're looking to sell products online, Shopify is likely the better choice due to its focus on e-commerce functionality.

Gina