SEO, AdWords, affiliates, advertising, and promotions
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Yet another rant about Shopify/Google and SEO in general.
The Shopify product file gives you a large amount of Google headings, which all appear very helpful, until you realise that entering data into these fields is totally pointless, Shopify takes not a blind bit of notice of them.
Leaving Google to actually guess which product categories to put your stock into.