How does the economy impact ecommerce sales?

[dol-mettler-3]

Ecommerce market. Is there a secret how to bring customers to buy. I have had no support from my sphere of influence. I just began designing apparel with my art. I get a lot of compliments but no sales. And my items are reasoably priced. Can someone offer their experience?

[mattybrusketty]

Well, the economy is not in the best shape with the current global events and will undoubtedly more or less affect eCommerce sales, depending on the product you sell.

As you said, you’re designing apparel, that’s something in the sphere of my interest and I would like to see your e-store so I’d be able to provide better feedback.

In general, one of the most important things in eCommerce, no matter what you sell is to target your audience. You'll most likely see conversions if you target the right people on the right platform with a quality campaign. Regarding this, how much traffic do you have to your e-store? Where do you promote your store?

If you haven’t created profiles on social platforms, create and start promoting your store. In my view, the best platforms to go with your campaigns are Instagram and TikTok.

Once you have some traffic, you’ll need to optimize your e-store for conversions. Ensure your website is user-friendly and easy to navigate, with clear calls to action to encourage customers to purchase. You need to make your website responsive and working well on all devices(desktops, tablets, smartphones). Furthermore, make your e-store look tech-savvy and add advanced features like QR codes, animations, parallax scrolling, and interactive elements. Do not go overboard with them, as it will impact your loading speed.

Another thing to consider is offering special deals or discounts to first-time customers to encourage them to purchase. Also, you are selling designed clothes so you have to think about partnering with influencers or other businesses to promote your products and reach a wider audience.

One last think that I can think of is to consider adding a VR/AR clothing option to your e-store. That’s a pretty big chunk to swallow as of now, but the VR/AR in the clothing industry is here and if not now, it’s something worth considering for some later stages of your business. Good luck!

[flareAI]

Hello @dol-mettler-3,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

Economic conditions can have a significant impact on sales for a Shopify store. Factors such as unemployment rates, consumer confidence, and disposable income can all affect consumer spending and ultimately impact sales.

There is no secret formula to bring customers to buy from a Shopify store, but there are a number of strategies that can help increase sales.

Some strategies include:

1. Optimizing your website for conversions
Ensure that your website is easy to navigate, has a clear call to action, and is mobile-friendly.

2. Marketing and promotion
Use various marketing channels such as social media, email, and influencer marketing to promote your products and drive traffic to your website.

3. Proper SEO
Optimize your website for search engines so that it ranks higher in search results, which can help increase visibility and drive more traffic to your website.

4. Offering discounts and deals
Offering special deals and discounts can be a great way to attract customers and increase sales.

5. Providing excellent customer service
Good customer service is essential for building trust and loyalty among your customers, which can ultimately lead to more sales.

6. Highlighting the unique selling points of your products: Make sure to clearly communicate the benefits and unique selling points of your products to help drive conversions.

7. Write blog post features of influencers in your market
Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.

8. Integrate social media
Integrate social media into your website to receive all of the new traffic on social media. Also, it is necessary to post updates regularly on your social media accounts.

It's important to test and measure the effectiveness of these strategies and continue to optimize and improve them over time.

You will get organic sales only if your products are indexed on Google. flareAI automates the regular updates submissions to all the major search engines. flareAI helps growing your Shopify store on Google Search, and 20+ of the world's largest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI