How does traffic referrer source function in reports?

marcoramirezjf
Visitor
2 0 1

Hi all! Does anybody know how "Traffic referrer source" works in the reports? I mean, in Google Analytics you can analyze the traffic by Channels (something similar to Traffic referrer source), also you can modify the Channels configuration. However, in Shopify, some traffic from Facebook, Google, and Email was classified as "Direct" or "Unknown". UTMs don't seem to help to classify better the traffic.

Replies 4 (4)

peterkovacs13
Tourist
7 0 1

Tracking is really bad nowadays. If you have budget for it then I would definitely encourage you to invest in a third party tracking software like Hyros. This way you'll be able to see how much profit comes in from different channels, but more importantly you'll be able to make more accurate decisions about which campaigns to scale. Hope this helps! 

Peter, Founder @ PK Digitals (where we help ecom brands to scale)
pk-digitals.com
marcoramirezjf
Visitor
2 0 1

Thank you, Peter! For now, I'll use Google Analytics because I don't see any official documentation about how Traffic Referrer Source works. Is this "bad" tracking in Shopify something relatively new?

peterkovacs13
Tourist
7 0 1

The bad tracking is related to the privacy changes with Apple after the IOS 14.5 update almost a year ago. Essentially Apple gave the option to it’s users to opt out of the tracking so essentially you can’t track them how you used to before. Although there are ways around it. We found that Google Analytics doesn’t work that well since it operates on a last-click basis. Meaning, let’s say you’re running a Facebook ad campaign and you want to track the results through UTM links in Google Analytics. Let’s say someone sees your ad, and goes back to search for your brand using Google and buys your product. Before the IOS 14.5 update Facebook could easily attribute this purchase to your ads, but now it can’t. Also Google wouldn’t pick this up as a purchase since it didn’t directly came through an ad, but came back a day later using Google, so you can’t track your purchases accurately this way. I hope this clears some things up haha. Feel free to email me at peter@pk-digitals.com , I’d be happy to chat more about this with you if you want! Cheers!

Peter, Founder @ PK Digitals (where we help ecom brands to scale)
pk-digitals.com

hogian
Visitor
3 0 0

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