How often do you update/change your product descriptions?

jennieline
Shopify Partner
7 0 2

How often do you update/change your product descriptions? Or do you just do it once and use that forever?

Replies 3 (3)
sampymishra
Shopify Partner
293 10 35

Hi @jennieline 

 

It's a good practice to periodically review and update your product descriptions on your website to ensure accuracy, clarity, relevance, and optimization.

Here are some reasons why you may want to update or change your product descriptions:

 

  1. SEO optimization: Optimize your product descriptions for search engines by using relevant keywords, meta descriptions, and alt text for images. Remember that SEO algorithms and search queries may change over time, so you must update your product descriptions accordingly.  You can look at the Search Console Data for the newer search query,e ann improve your descriptions using those data.

  2. Accuracy and clarity: Ensure your product descriptions are accurate, complete, and up-to-date. Check that the product information on your website matches the information you provide to other channels, such as social media, marketplace, or email. Also, ensure that your product descriptions include all the relevant information your customers need to make an informed decision, such as size, color, material, origin, and warranty. 
  3. Customer feedback and reviews: Listen to your customer's feedback and reviews, and use their insights to improve your product descriptions. Avoid technical terms or complex language that may confuse or discourage customers.

The frequency of the update in the description can vary or depending on how the product performance changes, but it is always a good practice to update the product descriptions over time.

 

Let me know if you need further assistance with your product feed.

Sampy Mishra | Customer Success Manager @ AdNabu

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flareAI
Shopify Partner
2405 223 532

Hello @jennieline,


I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.


It's a good practice to update your product descriptions regularly, especially if you add new features or update the design of your products.


If you add new features or functionality to your products, make sure to update your product descriptions to reflect these changes. This can help customers understand how your products have evolved and what benefits they offer. Also, you can change the description if you are selling seasonal products to reflect the relevant features and benefits.

Whether you change the description or not the important thing here is to optimize your product descriptions for search engines. Use relevant keywords that your customers are likely to search for. This can help improve your search engine rankings and make it easier for customers to find your product.

 

Hope this helps


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing
PageFly-Richard
Shopify Partner
3666 804 1451

Hi @jennieline 

This is Richard from PageFly - Landing Page Builder App. Based on my experience, it's essential to often update your product descriptions for the following reasons:

  1. Keeping up with current trends: Product descriptions that are outdated may not be as effective in attracting customers as ones that are current and relevant. By updating your product descriptions regularly, you can ensure that they reflect the latest trends and are more likely to appeal to potential customers.

  2. Improving SEO: Product descriptions are important for SEO (Search Engine Optimization) purposes. Regularly updating your descriptions with relevant keywords and phrases can help improve your website's search engine rankings.

  3. Highlighting changes or improvements: If you've made any changes or improvements to your products, updating your descriptions can help highlight these changes to customers. This can help increase sales and improve customer satisfaction.

  4. Correcting errors or inaccuracies: Product descriptions may contain errors or inaccuracies that could be confusing to customers. Regularly reviewing and updating your descriptions can help ensure that they are accurate and reflect the true nature of your products.

  5. Addressing customer questions or concerns: Over time, you may notice that customers are asking similar questions or raising similar concerns about your products. By updating your descriptions, you can proactively address these questions or concerns and provide the information that customers are looking for.

In summary, regularly updating your product descriptions can provide more detailed information, address customer concerns, stay competitive, and accurately reflect changes in pricing or availability. By doing so, you can improve the overall customer experience and increase sales for your Shopify store.

 

I hope my suggestion will be helpful to you.

 

Warm regards,

Richard | PageFly

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