How SEO-Friendly replacement of existing products with newly created products?

40 0 10

Hello Everyone,

I have the following situation which I would like to change:


What is now? I have like 10 active products, mostly with 2-4 color variants which were active for >1 year and are ranked in the top 5 of the main keywords in Google.


--> Product A created in Shopify has the SKU: 123, the WMS software is sitting on top just pushing in the current Stock level


I have implemented a new ERP/WMS software (JTL), this software currently is not in the "lead" in terms of product management. However, due to different reasons it is the goal to put the new Software into the "lead" to administrate products. --> The SKU of the currently existing Shopify product and the newly created JTL-product will be the same.


This means that I will have to Create a new product within the WMS, same SKU, and this will then be uploaded and synched to Shopify.


Now I am afraid of losing the SEO ranking and also the URL power of my old listing.


How it should be:

The WMS is in the lead of Product A with the SKU: 123, the WMS pushes this product into Shopify and creates a new product there. Most of product details (description, Stock...) will be managed in the WMS, Shopify will be used to add additional details specifically for my Shopify store.


--> Product A created in WMS has the SKU: 123 (same as before because this is given by the barcode on the packaging), Shopify is sitting on top just adding details to enrich the given Data of the WMS (especially meta fields and pictures because GIF's are not supported in the WMS). 


How can this switch be accomplished without starting SEO from scratch? Or are my apprehensions not valid?


Thank you very much and have a great day!

Replies 4 (4)

Shopify Partner
7865 1785 3055

Hi @Otayfer,


This is Victor from PageFly - Shopify Page Builder App.


There are various factors that affect SEO ranking and the top 10 could be:

  • A Secure and Accessible Website
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness
  • Domain Age, URL, and Authority
  • Optimized Content
  • Technical SEO (keywords on page titles, header tags, schema markups, etc)
  • User Experience (Bounce rate, Click-through rate, etc)
  • Links
  • Social Signals
  • Real Business Information


So, so far as I am aware, if you keep everything on the product page the same (same domain, same URL, same content, same image, same page structure, same meta description, same page title, etc), no change in the SEO could happen. Warehouse management system has little to do with SEO.


I hope those suggestions would be helpful. If there are any points I can elaborate on further, let me know!



40 0 10

Hello Victor, 

Thank you very much for the details. But unfortunately this is not helpful for my particular request. Maybe I have posted in the wrong Sub-Category of this community?!


Shopify Partner
7865 1785 3055

@Otayfer I'm sorry but this is out of my scope. You may try contacting Shopify support or finding another expert regarding this issue.

3 0 7

@Otayfer Did you reach a solution for this potential SEO dilemma? I am in a similar position, and want to be sure I don't hurt my 1st page Google rankings.