How to add keywords to google shopping ads?

[Jea]

I'm running a google shopping ad and I'd like to add keywords to it, how can I do this?

Thanks

[Moira · Accepted solution]

Hey @Jea!

The setup and management of Shopping ads are quite a bit different from the setup of traditional text ads. With text ads, you create campaigns, ad groups, and ads focused around chosen keywords. With the Shopping tab, Google uses your feed, your site, and more to determine what search queries will trigger your ads. Because of this, setting up your product feed has some strong similarities to SEO.

With Shopping ads on Google, you don’t bid on your keywords. Instead, Google crawls your feed and your product details pages and then decides what keywords your products are relevant for. So optimizing key elements of your feed is crucial to ensure your product shows for your desired keywords. While you should consider all Google product feed requirements, product type is very important and will move the needle for you.

Google product type: This is a free-form field, meaning you can do almost anything you want with it. It’s also shown to really impact what keywords you show up for. So use it wisely! I recommend you put your top keywords in your product type. Product type isn’t visible to shoppers, only to Google.

For further guidance, I have linked 2 articles from the Google Ads Help Center below:

• Add a keyword - Google Ads Editor Help

• Edit keywords - Google Ads Editor Help

If you're looking to become more confident with investing in Google Ads to grow your business, I recommend checking out this Shopify Learn course where you’ll learn the step-by-step process to launch three different Google Ads campaigns. Shopify Learn provides you with webinars and courses on things like store design, marketing, and more. It's 100% free for everyone and new content is being added all the time. This program will help you drive more traffic into your store and also convert that traffic into sales.

[EmmanuelFlossie]

As Moira mentioned, you can not add keywords in the shopping ad, as all search match eligibility is done based on your data feed info.

From top to bottom the most important attributes you need to focus on.

Title

Description

Variant Attributes (color, size, pattern, material, etc)

Google product category

Product Type

Product Highlights

Product Details

[Moira]

Thank you for the additional context @EmmanuelFlossie, this will really help others who may come across this thread! 

Don't hesitate to reach back out if you require any further assistance as you continue to work on your store @Jea,

All the best,