How to also market my youtube channel via shopify store?

[geographyvault]

Hello everyone, 

Wanted some advice from all you smart people out there. I have a store and a new youtube channel. It's basically about nature. 

So in the youtube channel and video, I have applied tags/keywords for SEO. But I thought how can I leverage my Shopify store where I have another set of SEO tags/keywords forwarding people to my youtube channel?

This is me thinking out loud:

1) Add a blog to my Shopify store with SEO keywords and link to youtube channel/video. Hopefully, this blog will show up sometimes in google search and people will click --> come to blog --> click on youtube channel/video in the blog --> get transferred to my youtube channel.

2) Create a collection page but instead of selling anything, have a link to all the videos on my youtube channel. I honestly don't know how to design this or how it will work. But the goal is having another website/collection with SEO tags/keywords.

Any advice? Basically, my goal is to have another way to target SEO keywords on top of the youtube channel/page. Trying to leverage the Shopify store somehow. And vice verse later (people that come to youtube will have links to the Shopify store).

Thanks in advance.

[HazeGrayMark]

What is your goal?  Getting video views over on YT?  Or selling products on Shopify?

Normally what I see (outside of ecommerce) is use of embedded YT videos in blog posts.  You basically talk through / show the viewers the article, and then you include actually article below the video - with all the H1 / H2 / H3 tags and keywords and all that.  If somebody is curious or even somewhat interested in the topic, they will linger a bit on your blog post page and watch the video, so your page dwell time is longer - this is a positive signal to Google/Bing, it shows somebody is staying longer on your page and consuming your content.

I am also struggling with this idea, however... I was sitting down this morning to research a you tube merch shelf.  I see it used a lot with other ecom stores (teespring, etsy, etc) but I don't know if it can be done with Shopify.  Maybe it can.  It would be cool to show some content related to my t-shirt niche and then display the t-shirts for sale right there.  And then I can provide links from the YT page back to my product pages and collection pages, perhaps there is some SEO juice that could be leveraged that way.   Of course then the challenge is creating good content and enough of it.

The question that keeps coming back to me is -- if this is such a great idea, why aren't others doing it?

[geographyvault]

Hey Mark, 

Thanks for your reply. This is what I'm thinking. I'm using a random example.

Let's say you have a youtube channel with many videos about nature. Your goal is wanting to have views so you make some money. You put in keywords hoping you get a nice google ranking (get some clicks)/

You also have a store selling shirts about nature. So why not create a collection page and put all your youtube videos in that page and SEO keywords. The goal is to get google ranking (clicks)

Basically, you have 2 sources (collection page and youtube channel) with keywords trying to rank instead of just youtube channel. There is no cost to add a collection page and put your videos hoping to have another source to rank. 

Am I making sense? My strategy is good or flawed? 

[HazeGrayMark]

I think your primary goal is getting YT views, and there is certainly nothing wrong with that.  I like the idea of trying to get video to rank in google searches.

And I really like the idea of leveraging this traffic on YT - include links to your collection pages, etc.

This is some insight from another industry, where people are trying to drive traffic to their blogs.   They essentially write their blog post, then somehow, record that as a video.  They put in the text with all the requisite H1 and H2 tags and meta SEO stuff, BUT they link the YT video right here in the blog post.

How to make a killer mango salsa -- blah blah blah.  The content is obvious in this case, you show us how it is done, what the best ingredients are, you walk us through it all, and its a nice little video.  AND then in your blog post, you include the written-out text version everything you just showed us.  Google can index the text, so you see the advantage there.  And anyway, you've already done the work in making the video content, that's the heavy lifting - throwing in the text part is relative easy work.

Idea #3 (this is a question) -- I see a lot of YT channel that list a row of t-shirts and items for sale.  I think they call this a Merch Shelf or something like that.  It appears this is native feature with Teespring, but I wonder if any shopify stores are doing this - even if it is a manual setup?  I'd like to give that a try, actually.

[HazeGrayMark]

Another thought - get on Pinterest.  Start making pins with links to your videos on YT.  You can make video pins (shorter versions) and include links to the longer videos.  This is free and they have a real cumulative effect over time.

[Yuga-P]

You can use different platforms to promote your videos such as social media is best platforms to promote videos online. It will help you to gain more number of views etc. 

[Sensei]

Well, there are a lot of ways to market your YouTube channel on your Shopify store. 

So far brands have been embedding their YouTube videos on the homepage. But imagine if you're making a video for every product and also receiving product review videos from your customers. I am sure you won't be able to add all of them to your homepage. So what do you do with those videos? Would you just let it go? Or put them at work?

I have been in the situation too where I could get around 2 - 3 high-quality product videos of each product from my customers and didn’t know where to add them. After all the hunting, I found an app called Videowise. This app pulls all the videos from YouTube and adds them to my product pages. 

It fetches all the videos automatically and asks for my approval before uploading them. This way I am able to grow my YouTube channel, which I reshare these videos on often.   

Other ways to grow your subscribers on YouTube include promoting the channel on other social media channels, in your email newsletters, and other communication channels. Tell your customers the value you share on the channel; that will entice them further to check it out.