Hello @Unifye,
Gina here from flareAI - your Fully Automated Free Sales Machine. It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. Optimizing your Shopify store is not a one-time process. It’s something you should always be doing to get better.
Below are several techniques that when implemented correctly can increase your sales.
1. Content marketing
You can promote your store through articles or blog posts, videos, and other forms of digital content.
2. Email campaigns
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers. An effective email campaign will help in gather data about subscribers, provide valuable content to customers, encourage customer engagement, drive conversion and increase site traffic, get helpful feedback from customers and build a customer loyalty program. Email campaign includes welcome email, newsletters, transactional emails, etc.
3. Organize product collections/categories effectively
Make sure your customers experience better and more simple navigation through your store.
4. Use high-quality product images
Clear, quality product images give consumers quick information on a product. They can see the color, pattern, style, shape, and quality of the product with a glance.
5. Highlight product benefits
Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
6. Optimize the Checkout process
You might lose a lot of customers right when they are ready to buy if your checkout process isn’t simple.
7. Allow Guest Checkout
Offering a guest checkout option takes the checkout optimization process to the next level. You will get more abandoned carts if you want them to create an account to complete the checkout.
8. Add blogging
Apart from writing great content on your product landing pages, you should also leverage blogging to educate, inform, and engage your target audience.
9. Reduce Price Shock
If the extra costs (shipping, tax, fees, etc.) are too high you will get more cart abandonment. One way to eradicate this problem is by offering free shipping. Make sure to highlight that you’re not charging anything to deliver the products.
10. Remind abandoned cart customers
With abandoned cart emails, you can remind your customers of the items they expressed interest in and then left your store with no intention of returning. You can do this from your store Settings > Checkout > Abandoned Cart section > Choose to send abandoned cart emails either one, six, 10, or 24 hours after a customer abandons a cart.
11. Make sure your store is mobile-friendly
Over 54% of all web traffic comes from smartphones and tablets, so make sure your store is mobile-friendly.
12. Site navigation menu should be easy to use
Your site's main header navigation menu should contains links to collections, pages like Contact Us, About Us, FAQ etc. The footer navigation menu should contain links to Privacy policy, Terms of service, Return & Exchange policy, Shipping policy.
13. Make your Home page more attractive
Your Home page should be visually appealing, easy to navigate, and should load fast. Avoid excessive images and text. Stay on brand and on message with a simple, attention-capturing design.
14. Add testimonials to build trust
Adding testimonials, reviews, and badges to your home page beneath your main content will help in building trust and project credibility.
Your ongoing SEO efforts can only work if the page is indexed (found) by Google. Unless your site (or store) is many years old and has very few products, there is no guarantee that all the pages you carefully SEO'ed are actually indexed (found) by Google. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI is a bot, so unlike a traditional stuff you don't need to do a thing. Apps & tools need you to learn skills, hire people and dedicate time to get stuff done. Bot is different, it does stuff for you saving you time & expense. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.
Hope this was helpful,
Gina
Add flareAI Shopify App today!
