How to attract free traffic and leads to my new jewelry store?

[Betterly-jewelr]

hi e1 I'm new at this I'm trying to get noticed I don't have the means to buy traffic but I have ways to find free traffic whatnot but my store been open now for 20 days give or take and I still having trouble collecting leads/buyers please help

[PageFly-Victor]

Hi @Betterly-jewelr,

This is Victor from PageFly - Shopify Page Builder App.

I have just taken a quick look at your website and here are some plus points:

• Have a clear search bar

• Have a sticky header: This will help customers navigate from every part of the homepage to any page of your store more conveniently.

That being said, here are some suggestions for your store to attract more new users and boost the conversion rate:

1. Have a favicon for your store

This makes your store look unique and professional. You can check this Shopify guide - https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Recheck featured products' images

As you can see in my screenshot below, there is no image shown when hovering over the "Featured products" button

Please check to see whether you added them or not. This part helps increase the visibility of your products to the customers.

3. Redesign the slideshow

I must say the last image in the slideshow section cannot display exactly what you're selling, not to mention it is of low quality. This might result in a high bounce rate so please change it to a new one.

4. The blog section shows nothing

There is something wrong with this part, I guess. If the blogs are not ready to be published, kindly hide this section.

5. Place the signup form on the body page

Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store.

Last but not least, here are some useful marketing tips for your reference:

• Get a domain name to increase your brand trust
• Categorize your products by collections as well because it makes more sense to your customers
• Have social channels and frequently update them by making use of posts, reels, stories, etc
• Optimize SEO as it allows your website to rank higher in search results pages, which allows more potential customers to see and click on your website.

And that's my feedback! Hope it helps.

Cheers!

Victor | PageFly

[Daniel]

Hi there, @Betterly-jewelr! 

Welcome to the Community! Definitely a great place to gather some input regarding anything about the platform! As you can already see, we have great contributors who are always ready to provide you with some great feedback. 

In regards to some feedback that I have for your store, please refer to the following: 

• I definitely recommend finishing up your storefront before going live; an unfinished store does not provide assurance to your prospective buyers: 

• I have attached our design checklist to guide you during this time.  

• I also recommend publishing your testimonials/reviews onto your main page so that your new customers can get a glimpse of these good reviews right away instead of having to search around your store. 
• I also recommend fixing this part of your website:  

I have also attached some resources to help you out during this time in regards to making sales and driving more traffic to your store: 

• How To Get Sales Online in Your First 30 Days (2022) 
• 10 Free Advertising Ideas for Your Business 
• How To Start a Successful Jewelry Business in 7 Steps (2022) 

Definitely let me know how all these resources work out for you and I look forward to hearing more from you. 

[QuickCEP-]

Hi @Betterly-jewelr ,

This is QuickCEP-software that can help you increase your income.

Very glad to hear from your question. When you get traffic, you need to pay attention to the conversion of your website. I just tested the speed of your website in Google. And it needs to be optimized.

You can optimize the website according to Google's suggestion to improve the user experience. What you need to focus on is the opening speed of the website. Optimizing the speed of opening pictures could solve this problem in an efficient way. Here are 3 common and effective ways recommended, if you want to get free traffic.

Website SEO

SEO is definitely a better way to get traffic. You need to optimize the titles of your website and products to make them more in line with Google SEO rules, so as to get a better ranking.

You also need to have methods and strategies to update the content and external links of your website to continually accumulate page rank so as to improve the rank in Google.

Content Marketing

You can create content according to the attention of users and post this content to places that customers often pay attention to, which can effectively increase customers' attention, thereby increasing the probability of users reaching your website.

You can increase the traffic on your website by discussing your product in the community that customers subscribed to and posting the content of your product through the group where users gather.

Social media

Now social media is a very useful channel. You can produce some pictures that customers like and post them on Instagram, make some interesting short videos and post them on TikTok, or write some interesting content and post them on Facebook, to help you activate the traffic on these platforms.

The above suggestions can help you gain traffic, and you also need to consider the issue of product conversion. You can refer to the functions of our products, which can help you achieve user conversion.

Besides, our product, QuickCEP, a really cost-effective, useful marketing app. It helps you do all-round marketing automation with professional advice, build your customer data platform , and it also has chatbot function, which means you don't need to pay for Tidio, Omnisend, Klaviyo any more. Fill in the invitation code with '10KE' when registering, you'll get 1-year free trial, and 10,000 free emails for free!

If you find this answer helpful, please give us a Like and Accept the solution.

Best Regards,

QuickCEP

[BrianFawkes]

Getting your site on people's radar is not an easy thing to do - it's more than "half the battle." Start by getting your house in order regarding technical SEO (fix all of the URLs as the other posts here pointed out). Also, provide more info about the products' genuine origin and share user testimonials for better EAT score.

Consider supporting each product with few paragraphs about the most common fashionable setups for that piece of jewelry. The text should be scannable and SEO optimized to boost your SERPs ratings. Also, adding high res photos from multiple angles is a must, obviously.

You can also try link building, which is time consuming but technically "free" in comparison to paid ads. Yet, you'll need a team to keep climbing the ladder. Thus, perhaps you can focus on a local level first by creating content around the name of a particular town/city as a keyword. As you build relevance, consider email campaigns and nurturing numerous social profiles to promote your merch.

[proshonjitpal8]

Are you thinking of trying a Shopify store? If Yes... That's very easy. But there are things you need to consider before open a Shopify store. First thing is you need to pick a right niche . Picking a right niche goes along way, you need to choose an EEE product (Everyday Essential for Everyone product). If you pick this niche, you will be able to generate traffic and alot of sales. Second thing after choosing a right niche is, look for a someone who can design you an attractive Website. Having a good and attractive Website will really attract more customers and will leads to alot of traffic and generate sales. Then after you have successfully done that... Do the SEO of each of your product.. and so on There are alot of things to consider.. I'm an expert in Shopify and dropshipping...you can CONTACT me for more explanation.