How to best test new Facebook ads?

[bthorne1]

Hi, I was hoping to receive a few suggestions on the best way to proceed with testing new ads in a facebook campaign. Are you better off creating new ad sets for testing and moving some of the existing budget over or adding new ads under an existing ad set and leaving the budget as is? 

Thanks, Brandon

[soleseriouss]

I would prefer A/B testing by creating a new campaign under an existing ad set.

[Jacqui]

Hello @bthorne1,

Thanks for bringing your question to the Community.

I wanted to let you know that you have the opportunity to have this and any other marketing questions you might have answered by marketing experts and Shopify Partners, 2H Media. Feel free to post your marketing related questions in the AMA thread below:

AMA With 2H Media: Planning Your 2023 Marketing Budget

2H Media. Co-founders & owners, @MatthewHerchel and @AronMurch will join us live on March 21 from 12-2pm EST to answer your questions on how best to reach your audience, which marketing channels to focus on, and how to plan a sustainable 2023 marketing budget.

[flareAI]

Hello @bthorne1,

This is Gina from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.

When testing new ads in a Facebook campaign for your Shopify store, it's generally best to create new ad sets for testing rather than adding new ads under an existing ad set. Here's why.

1. Isolating variables
By creating new ad sets for testing, you can isolate variables and see how each ad set performs on its own. This can help you determine which variables (such as the target audience or the ad creative) are contributing to the success or failure of your campaigns.

2. Budget allocation
Creating new ad sets for testing allows you to allocate specific budgets to each test, rather than having to split a budget between existing ads and new tests. This can help ensure that you have enough budget to properly test each variable.

3. Simplifying analysis
When you create new ad sets for testing, you can easily compare the performance of each ad set to each other, rather than having to analyze the performance of multiple ads within a single ad set.

That being said, it's important to ensure that you have enough data before making any conclusions about the performance of your ads. You may need to let your ads run for several days or even weeks before making any changes to your campaign.

Also, be sure to use Facebook's ad testing features, such as split testing and dynamic creative testing, to help you optimize your ads and get the best possible results.

Gina