SEO, AdWords, affiliates, advertising, and promotions
How can I determine the true impact of influencer marketing on customer retention and repeat purchases when assessing ROI?
Hi Kailash02,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
A lot of times Google Analytics / ads need to be more accurate in tracking conversions, and it is even harder when it comes to influencer marketing. Here are 2 ways you can track that more precisely:
1. Use a dedicated coupon for each influencer -- then track the coupon usage and check the AOV.
2. Install a post-purchase survey app from the Shopify App Store, then add a marketing attribution survey asking your customers where they heard about your store. This gives a more accurate overview of where the proportion of your converting traffic is truly coming from.
I hope this helps!
Amee | Gojiberry Team
Gojiberry - Best post-purchase survey and feedback app for Shopify | Install on App Store for free
Shopify Community is helpful, BUT... why not start asking your customers for feedback instead?
The Ultimate 12 Best Practices to Growing Your Shopify Store
Hi @kailash02
There are actually several ways to measure the ROI of your influencer campaigns. I think this blog post covers all the tracking methods really well: https://www.yellowhead.com/blog/influencer-marketing-roi/
I hope this helps!
Hello @kailash02 ,
Assessing the impact of influencer marketing on customer retention and repeat purchases requires a comprehensive approach, especially when using a platform like Shopify. Allow me to recommend some key steps and methods to determine the true impact of influencer marketing on ROI:
However, you need to remember that the impact of influencer marketing isn’t always immediate or straightforward. It often builds over time, contributing to brand awareness and customer loyalty in ways that are not always directly measurable by immediate sales. Therefore, combining both quantitative metrics (like sales, LTV, and ROI) with qualitative insights (like customer feedback and engagement) will give you a more holistic view of the true impact of your influencer marketing efforts.
Hey Kailash,
"I tried out SuperU, and it's been pretty awesome for digging into the impact of influencer marketing on customer retention and repeat purchases. They track the UTM source to crunch the numbers on customers who stick around and make repeat purchases. Plus, they throw in some other metrics through user profiling that are handy for retargeting efforts."
Overall, great to track ROI. Plus, it's super user-friendly. They even offer a 30-day free trial, so you can really get a feel for it. If you're curious, you can reach out to their team on their website superu.ai.
As 2024 wraps up, the dropshipping landscape is already shifting towards 2025's trends....
By JasonH Nov 27, 2024Hey Community! It’s time to share some appreciation and celebrate what we have accomplis...
By JasonH Nov 14, 2024In today’s interview, we sat down with @BSS-Commerce to discuss practical strategies f...
By JasonH Nov 13, 2024