SEO, AdWords, affiliates, advertising, and promotions
A lot of major companies use acronyms instead of their full names - it's easier to remember. Take AOL (America Online) or BBC (British Broadcasting Corporation), for example. So, if your business is named 'Pearce Marketing Agency,' consider going by PMA.
Think about two or three words that are meaningful for you and your business. Can they be combined in some way - either in pieces, or entirely? Some examples include TripAdvisor, Evernote (from "forever" and "note"), and Netflix ("internet" and "flicks"). A name like "SaladGo" quickly demonstrates that you're running an eatery that specializes in salads-to-g-o...all in just three syllables.
Nike is one of the most iconic brands...and in Greek mythology, she's the goddess of victory. Other well-known companies like Oracle, Hermés, and Mars have mythological names, too. Do some research and see if there's a mythological figure that's relevant to your company.
If you run a wine shop, is there something you can do with 'Bacchus' to name your brand? Channel Aphrodite, the goddess of beauty, if you're thinking of a name for your beauty brand.
Incorporating non-native language can make your business seem exotic...and memorable for potential customers. Maybe it's a hair salon with a French name or a tea shop with a Japanese one.
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