How to choose the best platform for product video ads?

How to choose the best platform for product video ads?

seller_DanRag22
Visitor
1 0 2

Hi I've been selling on the platform for some time, Sales are good But I can do better, anyone have experience with video ads? I've been looking and looking, freelancer platforms look good but there are so many to choose from, please let me know if you've had any experience with those.. 


I've also been looking for local film makers (I'm in the UK) 


https://vidops.io/   Looks like an experienced team.

http://www.liveupmedia.co.uk has made videos for Amazon sellers.

https://www.enginecreative.co.uk/ Stuff looks amazing!



S
cratching my head haven't asked for quotes yet, just wondered is there a go to place for this kind of thing? I suppose most important to me is the videos show my products in the right light and match my branding. Don't want to waste a load of money on ads that are badly produced, Would kind of rather see what you guys have done and if you have any examples 🙂

banned
Replies 4 (4)

AlejandroLlemez
Shopify Partner
3 0 4

Hi there! 

This may not be exactly what you're looking for, but it's a good place to start.

There's this service promo.com that released an integration with Shopify - https://apps.shopify.com/promo-com-promo-video-maker

It helps you create a variety of basic product videos for different purposes and, as far as I know, lets you publish the videos to social media. It's got a free plan so you can check it out before you decide to invest further.

PageFly-Richard
Shopify Partner
4902 1100 1776

Hi @seller_DanRag22 ,

 

This is Richard from PageFly - Shopify Page Builder App. Based on your question, I think it's actually hard to know which team is the best to create your product video. 

 

The best way is to have an actual conversation with each of them. You should identify what you actually need for your videos and then ask them about the way they will deliver the result. 

 

You can find some sample videos that will be perfect for your brand and product, then ask those video agencies about the budget, delivery time and process.

 

And freelancers are also a good choice. They can deliver the same work as a big agency but in less time and less money.

 

I hope this answer will be helpful to you

Best regards,

Richard | PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


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Benwenuyag
Visitor
1 0 0

Video ads can indeed boost your sales game. When it comes to finding the right team, I get what you mean; there are tons of options out there. I recently came across https://stopscroll.studio, and they seem to have the expertise you're looking for. As for local options in the UK, you might want to explore the ones you mentioned, like vidops and liveupmedia.It's essential to get videos that align with your branding and showcase your products in the best light. You're on the right track; checking out examples from others can be super helpful in making your decision.

Davidtuner
Visitor
2 0 0

1. Understand Your Target Audience

  • Demographics: Analyze where your audience spends the most time online (age, gender, location, interests).
  • Behavior: Identify their preferred content format (short-form, long-form, interactive).
  • Example: Younger audiences often prefer TikTok or Instagram, while professionals are more active on LinkedIn.

2. Define Your Advertising Goals

  • Brand Awareness: Platforms with high reach, like YouTube, Facebook, or TikTok, are great for spreading awareness.
  • Conversions: Platforms like Instagram (Shop Ads) and Google Ads (YouTube) are excellent for driving sales or leads.
  • Engagement: Interactive platforms like Instagram Stories, Reels, or TikTok can spark engagement.

3. Evaluate Platform Features

  • YouTube: Best for longer, high-quality videos with storytelling or tutorials. Great targeting options through Google Ads.
  • TikTok: Ideal for short, entertaining, and trendy videos. Perfect for reaching Gen Z and millennials.
  • Instagram/Facebook: Offers versatile ad formats (Reels, Stories, Carousel). Excellent for product discovery and visual appeal.
  • LinkedIn: Effective for B2B and professional industries.
  • Pinterest: Good for lifestyle, DIY, and visually appealing products.

4. Analyze Ad Budget

  • Cost per Click (CPC): Compare CPC or Cost per Mille (CPM) rates across platforms.
  • Return on Investment (ROI): Evaluate platforms based on their ability to generate revenue or leads for your specific niche.

5. Experiment with Multiple Platforms

  • Start with small campaigns on two or three platforms.
  • Analyze metrics like click-through rate (CTR), engagement, and conversions to identify the best-performing platform.

6. Leverage Analytics and Targeting Options

  • Use advanced targeting features like lookalike audiences (Facebook/Instagram), custom intent audiences (YouTube), or hashtag-based targeting (TikTok).

7. Focus on Trends

  • For example, platforms like TikTok and Instagram are booming for short-form videos you can also use healing thailand capcut template, while YouTube excels in educational or long-form video ads