How to do E-commerce SEO?

[alicecooper2804]

I am looking some advance ideas for doing e-commerce SEO.

[Cal · Accepted solution]

Hey @alicecooper2804!

Cal here from Shopify, thanks for reaching out to us. Your signature mentions that you are someone with experience working with SEO on other websites! This should serve you well on the Shopify platform, and the same SEO rules apply: 

• I'd suggest finding and submitting your sitemap to Google. 
• Add your keywords to your site. 
• Make sure your site structure is set up. 
• And finally, start a blog on your store!

Are you a Shopify Partner? We also have a database of Experts who can be hired to create an SEO strategy for your store. 

[Rockpapercopy]

Here are a few guides that might help:

• How to SEO optimize your Shopify store [42 point checklist]: https://www.rockpapercopy.com/shopify-seo-checklist/
• How to drive more free traffic to your website: https://youtu.be/2O2y00jRa6U 
• Write product descriptions that sell: https://www.rockpapercopy.com/storytelling-in-product-descriptions/

No #1 reason your store is not converting: https://youtu.be/mV2kCrtVLkc

[chrismlong63]

Hey Alice! 

I'm an SEO Manager who works with a good number of Shopify sites. 

Here are some common SEO issues we find on Shopify:

1. Internal links to non-canonical pages on product listing pages
2. Lack of content to match keyword intent
3. Slower Shopify stores due to excessive apps, requests and images

You can read my entire guide here: https://moz.com/blog/shopify-seo

[kingshazz13]

Thanks for the info 

[Propelguru]

Follow the various steps for applying SEO for E-commerce sites- 

1. Do keyword research for E-commerce site
2. Apply on-Page SEO for Ecommerce Sites
3. Apply technical SEO For Ecommerce Sites
4. Do link Building for Ecommerce Sites
5. Do content marketing for Ecommerce Sites

[alexamathew]

Hello alicecooper2804,

If you really need some great tips then please follow these guidelines and this is the most comprehensive guide to Ecommerce SEO online.

Why SEO is useful to Ecommerce website?
- 44% of people start their online shopping journey with a Google search
- 37.5% of all traffic to eCommerce sites comes from search engines
- 23.6% of eCommerce orders are directly tied to organic traffic

So let's start the guideline as follows,

1. Find Keywords For Ecommerce Product and Category Pages
- Amazon Suggest
- Google Keyword Planner
- Wikipedia

2. Setup Your eCommerce Site’s Architecture with Properly Optimized Pages(SEO friendly)

3. On-Page SEO for Ecommerce Sites
- Title Tag
- Description Tag
- Product and Category Page Content
- Use Short, Keyword-Rich URLs
- Internal Linking with other top website pages/services/products

4. Technical SEO Audit on an Ecommerce Website
- just run the technical audit 1's on these websites & check the all technical errors' & warrings for website
(SEMrush, DeepCrawl, ScreamingFrog, Site Condor, Ahrefs)

5. Content Marketing for Ecommerce Sites
- Find Where Your Target Customers Hang Out Online
- Learn What Words and Phrases Customers Use
- Create An Outstanding Piece of Content Around That Keyword

6. eCommerce Link Building (Quality Backlink Creation)
- generate backlink from Blog Commenting, Forum posting, Q&A on community and etc.

I hope this will helpful for you. Even I'm also following these tips to my Table Pads Custom website and its really useful. If you really want quick results then just focus on Onpage optimization. It will really boost your traffic as well as web ranking in search results as compared to your competitors.

Regards
Alex Mathew 🙂

This is the most comprehensive guide to Ecommerce SEO online.

[jasonavada]

Avada Commerce created some resources for eCommerce/Shopify Search Engine Optimization, I'll list some:

- Shopify SEO Guide

- How to do eCommerce SEO?

- Best SEO Tips for Shopify Store

Really hope these resources will help you getting more traffic and more sales

[Mat_Brummitt]

Hi,

 I’d like to recommend you use Word Clouds SEO app from the Shopify App Store.

It’s free with limited daily use, and allows you to easily check your page keyword density with a generated word cloud based on the content of your page - you can also compare your page against a competitor.

Hope you find it useful. 

App Store listing: https://apps.shopify.com/word-clouds-seo

[Nhatpham]

Hi @alicecooper2804 ,

I think my answer will help you. I found https://breakthecuriosity.com - where you can submit your products to promote for free. However, Breakthecuriosity only accepts products that they consider to be unique and interesting. This is how many stores use Breakthecuriosity to be able to bring in traffic and sales without money.

[orvador]

For advanced Ecommerce SEO, you can strengthen the technical SEO and Content strategy of your website.  As per the latest updates, User Experience will be a ranking factor starting May 2021. This means that you want to look into the Core Web Vitals concept and optimize your website accordingly. 

To improve the SEO of your website, you should avoid making most common Ecommerce SEO Mistakes. Hope it helps!

[Propelguru]

Search Engine Optimization or SEO is the art or practice of optimizing your website with relevant and specific keywords in order to rank higher in search engine result pages or SERPs. 

For E-commerce, one can use the following SEO strategies-

• Keyword Research (to find the keywords your audience is searching.)
• Site building ( based on your keyword research.)
• On-page SEO (through strategic keyword optimization in meta tags and content.)
• Technical SEO ( for ensuring search engines can crawl your website effectively.)
• Local SEO (to help drive local organic traffic.)
• Content Marketing (for driving additional organic visitors to your site.)
• Link Building ( for improving the authority of your website.)

[Propelguru]

There are many ways through which you can do E-Commerce SEO depending upon the product, and services you are providing.

In E-Commerce SEO, you can follow these strategies - 

• Look for the strategies, your competitors are using for selling the same product.
• You need to do SEO for the unique characteristics, your product possesses.
• You can create profiles for every unique product you are providing.

If you want to hire a company, who can do all this and much more for your e-commerce website, then you can contact Propel Guru.

[BlogPilot]

Hi there,

Love the Alice Cooper homage in your name. I am a fan myself!

One great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.

Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!

https://apps.shopify.com/blog-pilot

Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!