How to fix Google Shop Mismatched value (page crawl) [price]?

CJEV
Tourist
5 0 1

Hello, I've activated Google Shopping free product listings from within Shopify, but some products keep getting the Dissaproved status due to Mismatched value (page crawl) [price].

In the Google information it says this is because the price in the feed doesn't match what's on the product page, but I can't see how to fix this since the feed was automatically created. The products have variations with different prices - the first variation is the lowest price, then the second variation is a higher price. The lowest price is the first variation by default in Shopify, but for some reason Google keeps showing the higher variation price, creating the mismatch.

I can't see how to edit the price information in the Google Center dashboard or through Shopify to fix this (i.e. keep the lower price as default). Does anyone know how to do this please?

Replies 5 (5)
StrugglingNewb
Tourist
5 0 1

Having exactly the same issue. Landingpage-links are actually referring to the correct landing-page of the variants with the correct price in merchant center. But for some reason the crawler always seems to grab the price from the first variant when checking data. 

Josh_Uebergang
Shopify Expert
801 23 198

The most common occurrence of this issue that we see for our clients is the landing page value in the feed uses the product URL rather than the variant URL.

The second reason that the price miss-match can occur in Shopify is incorrect schema where the theme/a dev has pulled an incorrect price for a variant on the product. Google will tell you this inside the product information of Merchant Center. Ideally, you should address the poor schema first. You may be able to get away without making such a change by disabling automatic price updates inside Merchant Center settings.

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EmmanuelFlossie
Shopify Partner
1221 65 287

As Josh mentioned, it will be your structured data.

You can test your product landing page here: https://search.google.com/test/rich-results

Make sure the first item offer in the product details, has a matching price, and a matching SKU where the SKU value in the structured data, matches the ID value in the data feed.

It is recommended in this case, when accurately installed, to enable automatic imports in Google Merchant Center > Gear icon > automatic improvements > enabled price and availability.

If you can work your way around editing your theme, here is a great step by step guide: https://feedarmy.com/kb/shopify-microdata-for-google-shopping/

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.
CJEV
Tourist
5 0 1

Thanks for the info, but this was set up using the Shopify app, so I can't find where to edit any schema or anything. Automatic price update was disabled when this was happening. I've turned it on now in case it helps.

EmmanuelFlossie
Shopify Partner
1221 65 287

If you are using an app to submit structured data, and it is incorrect, than you need to contact the app support team so they can fix it.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.