Solved

How to fix incorrect breadcrumb issues in Google search results?

brandpilot
Shopify Partner
7 0 0

We do branding and Shopify design/build. I have an old client that recently hired some SEO guys that messed up their SEO results. The error appears to be coming from Google Tag Manager or Search Console setup. In search results, the breadcrumbs all read the same thing "For Couples > LGBTQ" which is incorrect and which appears to be coming from the footer rather than actual site structure. This breadcrumb appears for nearly every search result on the site. See below:

 

Screen Shot 2022-03-24 at 11.31.31 AM.png

 

I need to get the client a solution to fix this ASAP, and this could lead to an SEO contract.

Anyone want to tackle this?

Accepted Solution (1)

Josh_Uebergang
Shopify Expert
1015 44 272

This is an accepted solution.

This is markup is done through schema. It can be done a variety of ways. Use Google's Schema Markup validator to diagnose where it occurs.

The for her collection https://validator.schema.org/#url=https%3A%2F%2Fcupidboutique.com%2Fcollections%2Ffor-her, has the following markup: 

I'd expect some markup to contain lgbtq but it doesn't, which makes me think the code has been removed and issue fixed. Chances are the SEO company used some static code that meant the markup was the same across many pages or the whole site!

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping

View solution in original post

Replies 4 (4)

Josh_Uebergang
Shopify Expert
1015 44 272

This is an accepted solution.

This is markup is done through schema. It can be done a variety of ways. Use Google's Schema Markup validator to diagnose where it occurs.

The for her collection https://validator.schema.org/#url=https%3A%2F%2Fcupidboutique.com%2Fcollections%2Ffor-her, has the following markup: 

I'd expect some markup to contain lgbtq but it doesn't, which makes me think the code has been removed and issue fixed. Chances are the SEO company used some static code that meant the markup was the same across many pages or the whole site!

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
brandpilot
Shopify Partner
7 0 0
Thanks for your insights! Could all this have been caused by poor setup of
Google Tag Manager?
I know the SEO guys installed GTM and later removed it, which would explain
a lot.

If the issue was caused by GTM and it has been removed, I guess we just
wait for the indexing updates to propagate?

Josh_Uebergang
Shopify Expert
1015 44 272

Yes, removal of GTM if it was done through it, would fix it. And yes, Google would need to crawl each page to grab an updated version.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping

oscprofessional
Shopify Partner
15897 2378 3083

@brandpilot ,

Visit on Our store :

 

Professionals SEO companies such as OSC help their customers improve search engine rankings by modifying their websites to better reflect what search engines are looking for. However, a strong understanding of consumer markets and websites configurations allows us to offer effective tailored solutions and long term performance.

https://www.oscprofessionals.com/search-engine-optimization/ 

Get pass your Store Core Web Vital Free Speed Optimization Audit, Chat on WhatsApp | Skype : oscprofessionals-87 | Email: pallavi@oscprofessionals.com | Hire us | Guaranteed Site Speed Optimization | Website Free Audit | Shopify Theme Customization | Build Shopify Private App | Shopify SEO | Digital Marketing | Oscp Upsell & Cross sell App : Free | Oscp Sales & Volume Discount App : Free | Custom Pricing Wholesale App : Free