How to Get my Website on Google top rank?

MalikKhan
New Member
1 0 0

Hi Everyone,

I just wanted to know What should I need to do so that I can get my website on the top page tank of Google's 

 

 

Thank you

All India Tour And Taxi

Best Regard
Malik Khan
www.allindiatourandtaxi.com
Replies 9 (9)
TravisSTT
New Member
8 0 0

I do not know

sophiawils59
Excursionist
28 1 9

The short answer is SEO!!

Propelguru
Trailblazer
313 7 46

Five ways to improve your rank on google rank:

  • Publish Relevant Content: The interior design is the main driver of search engine sauces, and there is no place for the best interior. Internal content designed specifically for your users needs will increase traffic to your site, increase the power and value of your site.
  • Update Your Content Regularly: You may already know that you also have a good opinion about internal search engines. Frequently updated content is considered to be the best indicator of a website’s performance, so make sure it stays that way. Check the evaluation of your material on a covered table (e.g., semester) and change it as needed.
  • Metadata: When designing your website, include metadata for each page, with spaces between the <head> tags or information about the content of the page. If you have a CSM website that was originally created by the UMS team, then this data is pre-entered. However, as the site changes over time, it is necessary to review the metadata and restore the image.
  • Have a link-worthy site: Imagine making a comment about a document. Instead of linking "click here", try typing the name of the recipient. There is no more important search engine than "Click Here", but Michigan Enterprises software has a keyword that increases the level of search engines, as well as a linked page. Always use a keyword with a keyword.
  • Use alt tags:  Always use your own visual media and inverted video tags or alternative text descriptions. These tools allow search engines to crawl your site, which is especially important for those who use a browser or read the screen.
PageFly
Shopify Partner
2482 340 1663

Hi there, 

To get your website on top of Google, you'd need SEO - to have good SEO, follow these steps 

Step 01: Setting up Google Search Console and Submit Your Sitemap

What's the difference between Shopify SEO, and let's say, regular SEO?

Not much, both follow the same principles and set of basic rules. Shopify SEO tactics can also be categorized in the same three buckets: 

  • On-page SEO: On-page SEO covers all approaches you use to help search engines better understand and rank your content - which includes making content friendly and useful to your target audience; then optimizing your headings, tags, links so it can also be friendly to search engines. 
  • Off-page SEO: Off-page SEO covers all activities carried out on another site or platforms, including, but not limited to Link Building, Social Media, Local citation, landing reviews. 
  • Technical SEO: Technical SEO covers all activities that play a deciding role in whether your Shopify store gets indexed by search engines, including: site speed optimization, structured data, canonicalization, hreflang, and more all classes as technical SEO.

However, when it comes to Shopify SEO, there are several differences, both good and bad: 

Is Shopify Good For SEO? 

Is Shopify Bad For SEO? 

Speed: Shopify's CDN allows your online store to load quickly around the globe

Low capacity for content customization: Your options for customizing your blog pages, or regular pages are limited, which can be a hinder to your content marketing approach

SEO built-in features: Shopify has all the basic built-in SEO options that most stores need: Automatic sitemap, 301 redirects, URLs personalization, etc. 

Strings in URL: Shopify add some defaults fixed string to URL, etc. For example, a product page will have a mandatory ‘/products/’ in their URL.

Apps: A wide variety of apps supporting you in improving your SEO performance 

 

 

With a quick analysis, the Goods outweighed the bad

If you’re an SEO expert, you might need to rethink. But as an online store owner, Shopify makes it simple and efficient enough to navigate around lots of SEO's mind-boggling terminologies, and quickly pick up the basics to improve SEO. 

Step 02: Setting up Google Search Console and Submit Your Sitemap

Let’s take a look at this detailed tutorial to learn how you can set up your Google Search Console, understand Shopify sitemap and how to submit one so that your customers can locate your treasure in the forest of Google search results.

Step 03: Setting up Google Analytics For Shopify Store

Check out how to connect eCommerce data from Shopify to Google Analytics to better measure your sales performance and your online store performance. 

For more in-depth analysis and tutorials, check out our guide: Shopify Google Analytics Convesion Tracking For Beginners

Step 04: Define Your Store Structure

With Shopify SEO, we'd recommend you use a Hierarchical model, that should look like this: 

01-seo-structure_1024x1024.png

In Shopify, you'll generally use the following page types: 

  • Homepage
  • Collection Pages
  • Product Pages 
  • Informational Pages (contact us, about)
  • Blog 

The Homepage should be on top of the hierarchy, followed by the main categories (level 1), sub-categories (level 2) and finally the product pages (level 3).

This structure helps you to achieve the 1st golden rule in the site structure: No more than 03 clicks - simply put, potential buyers should be able to find what they're looking for in three clicks or less. Besides a better navigation experience for users, this 3-click rule allows your Homepage to distribute its authority to all of your major categories and product pages, thus, providing them a better chance to rank highly.  

Step 05: Perform Keyword research your Shopify SEO

Keyword research is the very foundation of your SEO success - the reason is simple: we Googled in keywords. Thousands of search queries are typed into search engines every second - our job is to find out which one converts! 

It sounds simple, but not so in reality. 

Let's say you're selling Dog Chew Toys - which will be the keywords you're going to target? 

  1. How to keep my dog happy? 
  2. Dog toys near me
  3. Buy dog chew toys online

Now you want to target the last one right, but should you? 

Hold off your horse - Before jumping right into it, let take a step back - these three options are three types of keyword: 

  1. Informational keyword - this type of keyword matches the first stage of the online buyer journey - Awareness. Buyers use informational keywords to help them learn more about a topic, problem, product. 
  2. Navigational keyword - this type of keyword matches the second stage of the online buyer journey - Consideration. Buyers use Navigation keywords to learn about a specific offering (dog toys) - these keywords often include brand-specific terms and navigational phrases like Near me, Features of, Reviews, Prices. 
  3. Transactional keyword - this type of keyword matches the 3rd stage of the online buyer journey - Conversion. Buyers are ready to buy, and they are using transactional keyword (or product-focused keywords) to take action. Hence, these keywords often include phrases like: Discount, Buy, For Sale, Where to buy, etc. 

 

“What am I going to do with this information?” - asked you? 

Simply put, you use Informational keywords and Navigational keywords for creating content (blog posts, video, tutorials) to lead potential buyers to your store, and get them to be familiar with your brand. 

At the same time, You use Transactional keywords for your Product Pages, to tailor the product pages and match it with the conversion step of the buyer's purchase process. 

Now, let’s go over the keyword research process 

Step 5.1: Keyword research tools  1. Aliexpress 

Head-to-head with Amazon, Aliexpress is one of the biggest eCommerce sites, and also a goldmine of keywords. To tap into its potential, first head over to Aliexpress, enter a keyword that describes your products and check the suggestions. 

The suggested keywords are often long-tail keywords, which tends to have a clearer buying intent, convert better and have lower competition. 

This tactic can be easily replicated on Amazon as well! 

2. Answerthepublic

Answer the public is a great tool to explore long-tail keyword ideas. Head over to Answerthepublic.com, enter your broad keyword (dog toys).

Wait for a for minutes, and get access to a bountiful of long-tailed keywords that can be used for your blog pages, or for your product pages. 

3. Keywordtool.io

Similar to Answerthepublic, Keywordtool.io helps you explore long-tail keyword ideas. Free plan is available, but you'd need to upgrade to see more details, like search volume and keyword difficulty.

Step 5.2: Keyword selection tools

The above approaches should help you get plenty of keyword ideas for your Shopify store - the next question is What keyword should you select? 

To decide it, use these 02 main criteria: Search Volume and Keyword Difficulty. 

  • Search volume tells you how many people have used a specific search query. 
  • Keyword difficulty tells you how competitive that keyword is. 

So the ideal approach is that we'd want to target keywords having medium to large search volume, and medium to low competition. We'll introduce how you can get access to these data

1. Google Keyword Planner 

Google Keyword Planner is a built-in tool in Google Ads, you’d need to create a Google Ads account to get access to it - which should take you just a few minutes, plus, it's a free tool - so why not? 

After logging in, you have two options: You can explore more keyword ideas (whose functions are similar to those of Keywordtool.io) or to get search volume data of your selected keyword. 

Since we’re talking about how to select a keyword, head to option 2: 

You can either enter your keywords, or put all of your keywords in a CSV file and upload it onto the search box.

 After that, select Historical Metrics tab, you'll see Search volume and Competition information. Top of the page bid indicates how much money you'll need to spend to get Ads about Dog Toys to the top of the page. A high CPC indicates buyer intent - however, “high” is relative, for some niches, $3.73 is a bargain, but with Dog Toys, $3.73 is considerable. 

 

As you can see, dog toys has an attractive Avg. Monthly searches, but high competition. So you might want to try out other long-tail keywords.  

2. Ahrefs Keyword Explorer

Ahrefs is an SEO software suite that provides tools for keyword research, link building, rank tracking and many more. The pricing can be a bit too high for new Shopify store owners, but I can tell it's worth every cent! 

Let see how we can use Ahrefs Keyword Explorer to determine which keywords can help you grow sales? 

First, head over to Ahrefs Keyword Explorer, enter your keywords or upload a CSV file containing all keywords.

You'll get a detailed report including Keyword difficulty, Search volume, and a list of your direct competitors who are also ranking for that keyword. 

 

Scroll down to see whom you're competing with - this helps you estimate how much efforts, SEO-wise, you need to make to get to Top 10 of search results. For example, the #1 result (Chewy.com) has strong Domain Rating (the strength) of a domain, over 1000 backlinks - can you compete with that? If you're a new Shopify merchant building your store, taking a long-tail keyword route might be a better idea.

Or if you're on budget, you can use Ahrefs's free tools like Keyword Difficulty checker to check more details about the competitiveness of a keyword, or Keyword generator to get more keyword ideas. We'll come back to Ahrefs' free tool later in Step 5 and 6.

If you want to get really technical about keyword research, check out this tutorial from Ahrefs themselves: Keyword Research guide for beginner.

Step 6: On-page SEO for Your Shopify Pages

Before we dive in, check out this sweet summary of a perfectly optimized ecommerce product page: 

16-perfectly-optimized-ecommerce-page_1024x1024.png

(Source: SEMrush.com) 

Related article: How To Make Your Product Pages SEO-Friendly [Tutorials]

Step 6.1. URL 

A simple rule to follow: 

The URLs of your Product pages should be short, easy to scan and contain your focus keyword. 

You might have seen an URL for a product page like this: storename.com/collections/collection-name/products/products-name and there are discussions about why long URLs like that are not preferred by search engines. 

While it is true that Google, or any other search engines, prefers short URLs, Shopify’s built-in SEO capacity also helps you canonicalize your product pages - to put it simply, it tells Google which version of your product page is the primary version. 

Step 6.2. Title 

Naturally, you want to include your focus keyword in the Title tag, whether it's a product page or a blog page. 

But that's also what everyone is doing. To take it to the next level, you'd need to: 

  • Add emotion-triggering, click-magnet words: Buyers are human too 🙂 they are influenced by powerful words like X% off, Free Shipping, Guarantee

These click-magnet words help you increase your CTR, a higher CTR = more clicks = more sales. Quick math! 

  • Be mindful of the length of characters: The Title tag should be less than 70 characters, while your meta description should be less than 320 characters. 
 

Step 6.3. Meta description

Similar to the Title tag, Meta description should have less than 320 characters (as indicated in Shopify SEO section), including focus keyword, related keywords and product features. 

Now this is where most SEO beginners got it wrong - by cramming keywords into the meta description - in fact, it won't help at your SEO at all. Your meta description should be: 

  • Contain power keyword: Try now, Get it now, Buy now, Sales off 
  • Be descriptive - tell audience what to expect 

Why? A persuasive copy helps your page get more clicks, and a higher CTR tells Search Engines about the attractiveness of your page - playing effects in climbing to a higher ranking. 

PRO TIP 1: Now, Shopify SEO built-in tool shown above, without a doubt, is pretty handy to most SEO beginners. Unfortunately, the configuration was a bit outdated - Google no longer counts Title tag and meta description in the number of characters, it uses pixels instead. So how do you get the perfect SEO title and meta tag for your Product Pages? 

Use this tool as an additional resource when crafting your Shopify SEO copies

Simply enter your Title, Meta and URL, and get an accurate SERP simulator to see if your Title or Meta are chopped off where it matters! As you can see, the Title should be under 560 pixels, URL should contain less than 560 pixels and META tag should be 990 pixels. 

Step 6.4. Body content 

Most category pages or product pages get straight to the products with no introduction — which isn’t good for User experience, and for Search Engines. 

You should aim for at least a 300-word intro with your keyword included at least 2-3 times. (But don’t stuff it in there — make it flow and look natural.)

After that, you can use User-generated content, especially Product Reviews to rank for more keywords and increase conversion rate probabilities. Check out this example for Solo Stove where they masterfully combine Long-form content, Video content, Product Reviews and Excellent product usability wrapped up in a nice design. 

Learn more about how to design a rocking product page with PageFly's Ultimate Guide to eCommerce Product Page Design

 

PRO TIP 1: Avoid using jargon, overcomplicated words. Use words and phrases that your customer uses. 

Use Hemingway app to check if your content can be easily scanned and has good readability. 

 

 

PRO TIP 2: Use LSI (Latent Indexing Intent). 

LSI keywords are essentially keywords that are semantically related to your main keyword, used in a search query. These LSI keywords supplement the main keywords and act as helpers to give stronger contextual information to the search engines and users.

Simply enter your focus keyword in LSIgraph.com 

Let LSI database do the heavy work, and get a list of LSI keywords that you can use for your Product Page content 

Step 6.5. Image ALT 

Google can’t read images, they rely on alt text to know what it’s about which provides you another opportunity to include your keyword on the page, but only if it's relevant. 

Keyword cramming is never good, whether in Page content, or in Image ALT. Write ALT text like you're describing the images to a visually-impaired person. 

To optimize your Image ALT, check out this Shopify SEO app: 

Avada SEO Image Optimizer helps you quickly optimize your Alt tag, among other great options like Meta tags optimization, SEO checklist or auto-complete Google Structured Data. 

You can easily implement rich snippets for your Shopify store, using this SEO app

Step 6.6:  Page Experience & Page Speed 

Google explicitly tells us that Page Speed and Page Experience are one of the ranking factors. 

A good page speed alone would not do for your ranking, it must be supplemented with other page experience factors including Design, Interactivity, Safe-browsing, Mobile-friendliness. 

It's also stated that while Page Experience is important, helpful information must go hand-in-hand. 

Improving Page Experience can start with: 

  • Make mobile and desktop navigation effortless 
  • Decrease landing page load time.
  • Improve your page speed
  • Customize your landing page 

You can achieve all of these approaches with PageFly's recommended customization capacity. 

 

now that's the basics when it comes to SEO, for more details check out this GUIDE

Let me know if my answer is helpful or not with a thumb up or like, cheers 😄 

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.

Propelguru
Trailblazer
313 7 46

On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant traffic. Different tips about On-page SEO are mentioned below.

  • Start Writing Your Title Tags With Your Targeted Keywords.
  • Use Your  Keywords In First 100 Words Of Your Description.
  • Usage Of  Outbound Links Will Really Helps You In Ranking High.
  • Write Click-Worthy Meta Descriptions For Each Page So As The User Can Get More Information Regarding The Description.
  • Use Your Target Keywords In The URL.
  • Adding  keywords To Your Post Strategically Can Also Be Helpful.
  • Take Advantage of Internal Linking So As The User Visits Your Website Using Those Links.
  • Optimize All The Images Used In Your Website
  • Ensure The Loading Time Of Your Website Is Fast.
Propelguru
Trailblazer
313 7 46

Tips to get your website on google top rank:

  • Start title tags with your target keyword
  • Use Outbound Links
  • Drop Keyword in first 100 words
  • Write click-worthy meta descriptions for each page
  • Add keywords to your post strategically
  • Put your target keyword in the URL
  • Post-Long Content
  • Image Optimization
  • Take Advantage of Internal Linking
  • Target less competitive – longtail keywords
  • Your website must be mobile-friendly
  • Ensure your site is super fast
  • Build high-quality backlinks only
  • Guest post on relevant blogs
  • Broken link building
  • Be active on social media
millerlevi
New Member
2 0 0

There are many things which you should consider to rank your website at the top of the google. First of all you should have unique content. Your site is responsive and user friendly. The images are properly optimized. There should be interlinking between your posts. You should give social signals like gb apk insta to your posts and make backlinks on related site. If you do these things properly then there may be some chances that your site will be ranked if the competition is low. There are many other factors as well.

sillycube
Shopify Partner
693 16 100

Create high-quality content to serve as lead magnets, e..g youtube tutorial videos, blog posts, etc. 

BYOB - Build Your Own Bundles, SPO - SEO App to research keywords & edit social link preview
SEO_Booster
Shopify Partner
42 2 10

In my profession, I suggest you 8 steps of SHOPIFY SEO optimization:

1. Do keyword research to find the types of keywords that customers are searching for 

- Use Google for finding trending keywords 

- Have a list of keywords through your competitors 

- Use SEO tools:

+ Ahrefs is a great SEO tool 

+ Keyword tool 

+ SEO Booster app 

2. Website architecture should be based on your keyword research. 

- Silo structure for product pages

- Topic cluster for news and blogs

3. On-Page SEO through strategic keyword optimization in meta tags and content. 

3.1. Basic On-Page SEO Checklist 

3.2. Details of On-page checklist for significant pages 

4. Technical SEO to ensure that search engines can find your site effectively. 

5. Local SEO to drive local organic traffic (if you have one available) 

6. Content marketing to drive additional organic visitors. 

Write a great content 

Adding visual effects into content 

7. Link building to enhance the authority of your website. 

8. Measure SEO success with Google Analytics and Ahrefs. 

9. Use the best SEO applications and tools for Shopify 

You can read in our SEO guide for more detail: 8 EASY steps of SHOPIFY SEO optimization to TOP 1

SEO Booster - The best Shopify SEO App
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