How to grow traffic/conversions

[dekiv]

Hey guys,

I've been running my store for about 4 months and was wondering if there are any tips/tricks out there to grow traffic and conversions? I have FB and Instagram for the store too but am also struggling getting followers/engagement from there too. Not sure if it's directly related.

From other articles and research I'm doing the following:

• Writing blogs for website
• Detailed descriptions of most products
• Apps that track user activity and where they click etc
• Posting regularly on Instagram
• Re-organising website graphics every fortnight (at least)
• Contacting influencers

Feel like I'm not getting as much as I would like in terms of traffic. Any help would be greatly appreciated.

www.beachbeb.com

[yu91]

Hey dekiv, 

Really cool website and photos:) 

For tracking user activity, what apps are you using? I recommend logrocket, fullstory or hotjar, but logrocket is the best, it can really track user activity to see what kind of problems they might have on their website and where they are getting stuck. 

I noticed you are running Facebook and Intagram, have you tried Google Ads? While it may not be as 'pretty' as the other two, Google Search is still a top way people search for information and it can be a powerful tool to use to promote your store. 

The trick with Google Ads is the following: to use Google Search Ads and not Google Shopping Ads, which is Google's ecommerce alternative. Google has been pushing it's Google Shopping Ads really hard in recent years in order to compete with Amazon, but it isn't actually the best kind of ad you can run on Google. The reason is that when people search on Google, generally they are browsing for information (higher up in the funnel), and not actively searching to buy a product, like people who search in Amazon are. 

Because of this, the best thing you can do with Google is to write high quality blog posts that will have you rank in their search engine to capture organic traffic, and run search ads for your store, because these search ads look similar to organic results. 

If you want, you can try a tool my team built aori.com/ecom-tool which connects your shopify product feed and imports all the products info and attributes into your google search ad. Basically if you have a store with 100+ products, you can really quickly create google search ads for those 100 products. 

Those are my two cents 🙂 

[Propelguru]

 In order to grow your conversion rate one should follow certain major strategies  which include:

1. Adding a live chatbot to your website.
2. Strengthening your CTA copy.
3. Offering money-back guarantees.
4. A/B testing of the headlines.
5. Adding a countdown timer.
6. Adding sign-up forms on the webpages.
7. Adding logos, good and attractive graphics with testimonials. 
8. Adding pop-ups to your sites.

[Addyz]

Hi @dekiv ,

I migh be helpful here with my experience at Addyz . 
What audience are you targeting for generating traffic to your store. Is it retargeting or lookalike based? If you have some decent traffic at your store and have abandoned cart in your store. Start retargeting. Retargeting abandoned cart do lets sales in to your store. Recovery rates are high. I have dad clients which are getting ROAS with this strategy alone.
Secondly, if you have some decent budget in hand. Create prospecting campaign with lla audience of your store purchaser (should be atleast 100 in a given month, for decent seed audience) . Target your lla audience.
Don't kill your campaign prematurely, else it will be a wasted effort anyways. Give it a time slot of atleast 15 days to learn and find better audience.
If you like Addyz app to automate this process for you, install it and explore various campaign strategies packed in with the app.

[dekiv]

@Addyz 

I'm currently targeting people from facebook/insta that have interests in beachwear, bikinis, swimwear etc.

How do you retarget abandoned carts? I use Klaviyo to send abandoned cart emails with a special offer but thats about it, is that what you are referring to?

Also, whats a lla audience?

Thanks for your help!

[Addyz]

Hi @dekiv ,

No thats not what insta and fb retargeting is. What are you currently doing is prospecting (Attracting new audiences.)

Re-targeting is targeting those audiences which have abandoned their carts on your store and left without purchasing it.

Now whenever a user will scroll through their fb/instagram feed they will be get ads of products which they have left abandoned on the store.

This re-targeting ads have a very high conversion rate, for one of our client at Addyz  we are getting ROAS of around 20x , and this is in general. But by our experience of running this campaigns, we will advice you to run this campaign if you have a good margin on your store. A CPC will be around 0.8$ if you are targeting audience in US/UK. If even one of the user do converts and purchases on the store you will do get a recovery even  on ad spends for user who didn't get converted.

If your store had good traffic, get in touch at it@addyz.io and we can discuss on creating a fb funnel for your store. 

[dekiv]

@Addyz 

Yeah I don't think I have great traffic, that's what I'm trying to improve. So maybe what you're offering won't work for me.

Do you guys offer anything else in terms of low traffic stores and increasing traffic?

[Addyz]

Hi @dekiv ,

Yes we have campaigns for bringing in new interested audiences to your store. What approach we follow is we create audience for creating in new audiences and once that audience starts converting we can find more like them  and retarget existing audience.

Can we connect, we can give you demo of the app and strategies that you can use for the store.
You can contact us at it@addyz.io 

[parthasundaram]

Have you added the Google Sales Channel and opened up Free Listings? You don't need to buy ads and you get another distribution surface for your items. 

[Edward-Newgate]

Hi @dekiv 

There are many ways to get traffics to your store:

• Free ways: SEO, social media platforms, ...
• Paid ways: Google ads, Facebook ads, ... 

To get more traffics, you should do more and more. To know more about getting traffic to websites, you should read this article: How to Drive Traffic to your Shopify store?

Hope it helps!

[dekiv]

Thanks all - those are all great tips.

So far I've included the following since posting:

1. Installed Hot Jar to help me track activity and see what the interface is like from a customers POV
2. Added a reviews app for all products
3. Already use a pop-up for sign ups etc
4. Going to try some Google Ads soon

[jnoza]

Hi @dekiv did you manage to improve your conversion rate thanks to those measures?

Thanks!

[dekiv]

@Danishecom 

Thanks!

I've added the reviews now for each product and compiled them.

I dont really have a budget as Im still learning how to use FB Ads and all that stuff. Have you got any recommendations for budget or how to get it all going? 

Whats ABO or CBO?

Using a third party app to contact influencers - just compiling a list currently of which ones fit the brand.

[Danishecom]

@dekiv if you have less then your strategy is fine work with small influencers like 50K followers, not more than because they will charge but 50K will ready to work with you on partnership. if you have more than 2000usd then you can try fb marketing and always use low ticket items when you know how to sell then you will be able to sell high ticket items. 

[dekiv]

@Danishecom 

Thanks for that! I'll try and target influencers under 50k

[Propelguru]

There are many great ways to grow traffic and conversions on any particular website and some of the most important ones are mentioned below - 

• Engaging Content

• SEO

• Clear CTAs

• Dynamic Website

• Automated Chat

These were some of the most important things that you can do to grow traffic and conversions on your website.

If you are looking for a digital marketing agency that can help you in digital marketing, then you can contact Propel Guru.

[developer_2020]

Upurr is a great tool for generating more traffic/sales for stores like yours and best of all, it's free to list your store.

It's UK based so it will be UK shoppers but i can see that your store does deliver to the UK and has a currency converter for GBP so you will be able to list your store.

You can also connect using the Shopify Upurr Store App once you have an account to ensure shoppers can purchase your products through Upurr.

You can add your free listing at https://upurr.co.uk/store

Hope this helps with your store.

[dekiv]

@developer_2020 

Great thanks for that! I have signed up so will see how much traffic I get from it 🙂

[SEO_Booster]

Hi @dekiv,

Have you ever tried to build backlinks? Backlinks exist to point people to useful resources. That’s why they’re clickable. When someone clicks on a link to your website, you get referral traffic. I think this detailed article will help you to create and develop a backlink-building campaign effectively: https://backlinko.com/hub/seo/backlinks 

Hope that it helps!

[freya0328]

I'm doing the same thing as you, but I haven't seen any results. I also want to know how to solve this matter.

[UpPromote-old]

Hi @dekiv,

It would be hard at the beginning. Most other business would be same as you in the past, and now they are successful So be patient!

With the marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. 

My recommendation is that you should think about a safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which helps to grow your business faster and stably. This marketing campaign allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

Here are some benefits of affiliate marketing:

1. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

Another instance, if you want to drive specific products which have low profit, you can use UpPromote: Affiliate Marketing to set the best special commission rule such as offering a higher commission rate for each specific product. That will create affiliate motivation to work harder.

2. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

3. Promote business brand name

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know.For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

Here are our recommendation to push your sales with affiliate marketing:

1. Offer a competitive commission

When setting the commission rules, make sure that it is compatible with your market (not too low or too high in comparison with your competitors). Set a number that can make you stand out but may not spend all your money on affiliate marketing. Consider your profit margin, marketing cost and product original price to calculate proper commission amount, just be sure not to be too greedy or too generous. A competitive commission will help affiliate work harder, and increase sales conversion.

You can setup your commission structure for each commission program. for example you can pay your affiliate percentage of sale, flat rate per order, or flat rate per item.

Via UpPromote: Affiliate Marketing, beside setting program commission, you can also set special commission rules for specific products that might be useful for promoting products with higher/lower price or higher/lower profit margins. Merchant can make use of this feature by offering a higher commission rate for the product you want to drive more sales.

2. Generate coupon code:

Offering a discount for customers seems to convert them more than if there is none available.

A lot of shoppers search for coupons to see if it's a chance they can save some money upon purchasing. Thus, assigning a coupon code for your affiliates can both bring benefits to the customers and help your members to convince the consumers to buy from them.

Moreover, a discount coupon can be easily shared and remembered, which is useful for social media promotion. Also, you can freely set a coupon rule, not limited by just percentage discount, it can be fixed amount discount, Free shipping, Buy X get Y,...

Plus, you have an option to assign multiple coupons for each affiliate, which helps them with numerous options to support your brand. Coupon code within UpPromote: Affiliate Marketing can be assigned manually or automatically.

4. Treat your affiliates with respect

Studies have shown that in sales positions, high performers are responsible for producing 67% more revenue than other average performers. That's why focusing on high-quality affiliates is so important to grow your affiliate campaign sustainably.

For those who have worked with you for a long time or shown their incredibly outstanding performance, through UpPromote: Affiliate Marketing you can consider offering them Lifetime commission so that the affiliate will get commissions for all future purchases of a customer who buys from the affiliate once. This tactic can make the affiliates to be closer members of your business, thus, they can see that they benefit from not only bringing new customers but also keeping that buyer loyal. Interestingly, loyal affiliates bring loyal customers.

5. Offer higher commission rate for outstanding affiliates

On the other hand, you can motivate your team by moving them to a different program once they reach a proper level (such as referring 1000 orders successfully). As affiliates sell more, they earn more. It is a simple but very effective way to encourage affiliates to promote your products or services.

A clear tier system will encourage the affiliate to drive more conversion to your brand, a tier model could look like this:

• 0 – 1000 referrals = 20% commission

• 1000– 2000 referrals = 25% commission

• 2000– 5000 referrals = 30% commission

• 5000+ referrals = 35% commission

You can use UpPromote: Affiliate Marketing to build your own auto-tier commission rule easily with three main types of conditions. Your affiliates will get automatically leveled up once their performances meet the level condition set, the conditions could be based on:

• Total referral order value (total value of sales your affiliate refers successfully, only sales with approved commission are counted)

• Total referral order number (total number of sales your affiliate refers successfully, only sales with approved commission are counted)

• Total earned commission value (total value of approved commission your affiliate gets)

To set the conditions, go to Program tab on the left menu, click on Auto-tier commission:

Here are your recommendation. We hope these are useful for you. Good luck with your business!

All the bests,

UpPromote: Affiliate Marketing

Buid. Manage. Succeed with Affiliate Marketing

[baisie33]

Questioning if you could assist with this. How can I alternate the colour of the date to white and also reduce the dimensions of the weblog coffee title? This is on my domestic web page underneath Latest News.

[davidjohnsons]

Hello , I am owner of Frolic Girls Shopify Store from Australia, When I started my Shopify store I was really confused how to start marketing for my store. So I started Google Ads and Facebook Ads self but it was not converting and it was much expensive. Then I get advised by my one of friend to hire any professional or Agency for Marketing. They were using W2infotech services & they was happy with Store improvements & growth So we also decided to hire them and We started marketing, Their work was really unexpected & amazing growth We still using their services. So its advised to everyone use any professionls or Agency who can bring good traffic , rankings & conversions at your store.