How to increase sales conversion with affiliate team?

Huong_Giang
Shopify Partner
10 0 1

Hi! I am using affiliate marketing for my business. However I can't find affiliates. And how I minimize effort to manage the team? Such as tracking performance, generating coupons for affiliates automatically, etc? Thanks guys.

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Reply 1 (1)
UpPromote
Shopify Partner
142 2 16

Hi @Huong_Giang,

Here are our tips how I find my qualified affiliates:

1. Using UpPromote Marketplace

-From my experience, you can list your shop information, all offers and commission details on UpPromote Marketplace. The affiliates will find you if your offers are qualified with their needs. Most of the affiliates in my team are from here. The affiliates have an option to filter offers by categories, payment method, commission structure and even lifetime commission, offer format applies to all profiles, so the more information is provided, the more possibility it is that affiliates are interested in yours.

2, Convert customers into your affiliates

In fact, customers are a potential sales channel that helps to promote your brand in a way that traditional marketing cannot. You can go to the app and easily generate a post-purchase popup with your own message to invite people to join your win-win affiliate program. As long as any customer successfully places an order from your shop, a popup will be shown up on the Thank you page  to introduce your affiliate program.

An useful tip for you is that  you can create a separate commission program only for converted customers. With this way, you can manage sales performance from your loyal customers, as well offer specific commission for this group only. In fact, happy customers are more likely to share their experience with positive words, and this is especially true when they can be well rewarded. That is also a great way to keep your customers as loyal customers.

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3. Using Multi-level Marketing:

 Multi-level marketing (MLM) allows each affiliate to invite and recruit others into your network. Whenever a downline affiliate successfully brings an order, the upline one gets their extra reward. You can use UpPromote to set up MLM strategy with unlimited distributors. Your products can be delivered effectively to your customers without extra costs for building a customer service team or advertising strategy. 

To easily understand, you can imagine that John is your affiliate and he invites his friend - Michelle to join your ambassador program. As long as Michelle makes any successful orders, Michelle will get a commission from those orders, and John also gets commission because he is upline of Michelle. John understands that the more products Bill can be able to sell, the more money John’ll get. Obviously, this feature not only motivates John to grow your affiliate network but also inspires him to push Michelle to work harder for bringing benefits for both.

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4. On social media

You can search on the search bar of those tools with keywords of your niche market, especially, search with hashtags of your business to see who’ve posted about your brand or look up the relevant suggested keywords to find influencers that post about your industry.

 

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Here are our recommendation to push your sales with affiliate marketing:

1. Offer a competitive commission

When setting the commission rules, make sure that it is compatible with your market (not too low or too high in comparison with your competitors). Set a number that can make you stand out but may not spend all your money on affiliate marketing. Consider your profit margin, marketing cost and product original price to calculate proper commission amount, just be sure not to be too greedy or too generous. A competitive commission will help affiliate work harder, and increase sales conversion.

Via UpPromote: Affiliate Marketing, you can setup your commission structure for each commission program. For example you can pay your affiliate percentage of sale, flat rate per order, or flat rate per item.

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2. Generate coupon code:

A lot of shoppers search for coupons to see if it's a chance they can save some money upon purchasing. Thus, assigning a coupon code for your affiliates can both bring benefits to the customers and help your members to convince the consumers to buy from them.

Moreover, a discount coupon can be easily shared and remembered, which is useful for social media promotionCoupon code within UpPromote: Affiliate Marketing can be assigned manually or automatically.

4. Treat your affiliates with respect
 

Studies have shown that in sales positions, high performers are responsible for producing 67% more revenue than other average performers. That's why focusing on high-quality affiliates is so important to grow your affiliate campaign sustainably. Through UpPromote: Affiliate Marketing you can consider offering them Lifetime commission so that the affiliate will get commissions for all future purchases of a customer who buys from the affiliate once. 

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5. Offer higher commission rate for outstanding affiliates

On the other hand, you can motivate your team by moving them to a different program once they reach a proper level (such as referring 1000 orders successfully). As affiliates sell more, they earn more. For example:

  • 0 – 1000 referrals = 20% commission

  • 1000– 2000 referrals = 25% commission

  • 2000– 5000 referrals = 30% commission

  • 5000+ referrals = 35% commission

You can use UpPromote: Affiliate Marketing to build your own auto-tier commission rule easily with three main types of conditions. Your affiliates will get automatically leveled up once their performances meet the level condition set, the conditions could be based on:

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Sounds like a no-brainer, right? Obviously, you want to jump in immediately and add affiliate marketing to your online sales arsenal.

All the bests,

UpPrmote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing