How to increase the effectiveness of running instagram ads on product videos?

[Minhka]

I had a few instagram pages, it took a long time to build but I still haven't generated much money.

I have turned to traffic into shopify, tested a few products, there are a few product videos that have good interaction after 1 day on 10k views and get some sales. Then I ran instagram ads on those good interactive videos but the click volume was very low, I spent 20 usd but only 5 clicks. Perhaps the problem is that targeting audience ...

Can people give me some ideas on how to increase the effectiveness of running ads on those product videos?
My page are food-kitchen niche (> 100k fl) with an average reach of 1.5 million/week.
Thank you!!!

[-Emma-]

Hi, @Minhka!

Emma here from Shopify. Welcome to the Community Forums. We're so happy that you've decided to join us!

Instagram ads - video ads, in particular - are a solid marketing choice, and it sounds like you've done a fair bit of research on this topic already!

I'm happy to share some resources we have here that will help you on your quest to "stop the scroll" and get users to click/watch your Instagram ads -- leading them to your store, and ideally resulting in them becoming loyal/repeat customers of your business.

• The Beginner's Guide to Advertising on Instagram 
• Why Low-Budget Videos Beat TV-Quality Ads 

We also have a course on the free Shopify Academy that covers everything from getting new followers to developing a sales funnel that converts. Check it out here: Grow Your Business with Instagram 

That should keep you busy for a few hours! Please don't hesitate to respond here if you have any other thoughts/questions on this topic. We're always here to help.

Wishing you much continued success with your business,

Emma | Shopify Support