How to make sales

[Francescaecogir]

Hello, I’m the owner of Soleil toast and it’s been 2 months since I’ve been running my store and I don’t make any sales and Its a nightmare and sometimes I really feel that I will shut down my store I don’t understand why I feel very frustrated and I’m trying so hard with social media fb ads, google ads but nothing work even on Instagram it’s really hard to engage new followers, how many visitors should I make my first sale? For example today I had 44 visitors through my ad campaign but nobody is interested :((( 

here’s my website: www.soleiltoast.com

and my IG : soleil_toast

[Dirk]

Hey, @Francescaecogir 

Here are a few suggestions that I have for you on how you can improve the overall look of your store. When it comes to selling jewelry products, you want to think long and hard about what type of audience you want to attract (age, gender, interests, and income). From there, you can lay down the groundwork to creating a reputable and attractive brand to your ideal audience. 

If you are unsure what exactly the definition of a brand is or how you can build a brand from scratch, this article is a must. It is going to teach you how to build your own brand in 7 actionable steps. Setting aside an afternoon or evening to jot down some high-level details on this subject will go a long way. It will help you create a blueprint that will ultimately drive all your future business decisions.

Once you feel like you have clearly defined your brand goals - I recommend checking out this article called "What is a Buyer Persona". This will allow you to portray your brand in a way that resonates with your ideal audience. This will entice them to buy from your business. This is another exercise that if you just take a few hours out of your time to commit to, it's going to be extremely helpful.

Once that gets taken care of, you can begin analyzing your website's functionality, design, and discoverability (SEO, advertising, etc) to make the experience better for your visitors. You can take what you've learned in the previous 2 exercises to help drive these decisions. I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out! 

If there is anything else I can help you with, please let me know.

[EcomGeeks]

Hey @Francescaecogir,

So sorry to hear, it has to be so discouraging! We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:

If you have any questions, you can contact us using the information in our signature.

Best of luck!